{"id":9322,"date":"2015-06-08T05:57:56","date_gmt":"2015-06-08T10:57:56","guid":{"rendered":"http:\/\/smallbizsurvival.com\/?p=9322"},"modified":"2015-06-07T15:59:32","modified_gmt":"2015-06-07T20:59:32","slug":"helping-artists-market-their-work","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2015\/06\/helping-artists-market-their-work.html","title":{"rendered":"Helping artists market their work"},"content":{"rendered":"<div id=\"attachment_9342\" style=\"width: 310px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2015\/06\/IMAG2362.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9342\" class=\"size-medium wp-image-9342\" src=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2015\/06\/IMAG2362-300x180.jpg\" alt=\"Artists of all kinds need help learning to market their art. Art is a traded business just as much as manufacturing. Photo by Becky McCray. \" width=\"300\" height=\"180\" srcset=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2015\/06\/IMAG2362-300x180.jpg 300w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2015\/06\/IMAG2362-800x479.jpg 800w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2015\/06\/IMAG2362.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-9342\" class=\"wp-caption-text\">Artists of all kinds need help learning to market their art. Art is a traded business just as much as manufacturing. Photo by Becky McCray.<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>My online friend Rick Wolff asked about\u00a0folks who educate artists on marketing their work. He drew lots and lots of responses.<\/p>\n<p>I think artists are important businesses in small towns. We have plenty of creative and interesting people who paint, sculpt, make pottery, do all kinds of traditional arts, and that&#8217;s not counting our crafts people and performing artists. So yes, arts can be a traded business just as much as manufacturing.<\/p>\n<p>The first resource I&#8217;ll recommend is\u00a0<a href=\"http:\/\/www.handmadeinamerica.org\/\">HandMade in America<\/a>. \u00a0They are focused on rural craftspeople, so you know their advice is free of urban bias.<\/p>\n<p>I&#8217;ve also had a chance to look at the materials from <a href=\"http:\/\/www.artistinckc.com\/\">ArtistINC<\/a>, based in Kansas City. I found their business stuff to be solid and looked useful, but they mostly offer in-person workshops.<\/p>\n<p>To help your rural artists market themselves, I&#8217;m passing along the resources that Rick&#8217;s friends mentioned. I&#8217;m not an artist myself, so I won&#8217;t presume to evaluate these. Find the one that feels like a good match for your creative soul.<\/p>\n<p><strong>Websites and online resources:\u00a0<\/strong><\/p>\n<ul>\n<li>Cory Huff of <a href=\"http:\/\/theabundantartist.com\">The Abundant Artist<\/a><\/li>\n<li><a href=\"http:\/\/faso.com\/art-marketing-newsletter\/\">Fine Art Views<\/a><\/li>\n<li><a href=\"http:\/\/www.fabeku.com\/\">Fabeku Fatunmise<\/a><\/li>\n<li><a href=\"http:\/\/artlicensingblog.com\/\">Art Licensing Info with Tara Reed<\/a><\/li>\n<li><a href=\"http:\/\/www.bhaesa.com\/#intro\">Bhavani Esapathi<\/a><\/li>\n<li><a href=\"http:\/\/www.lauracgeorge.com\/category\/business\/marketing\/\">Laura C. George<\/a><\/li>\n<li>Mark McGuinness, <a href=\"http:\/\/LateralAction.com\">Lateral Action<\/a><\/li>\n<li><a href=\"http:\/\/blog.entrepreneurthearts.com\/\">Entrepreneur the Arts<\/a><\/li>\n<li><a href=\"http:\/\/www.artistsguildofamerica.com\">Artists Guild of America<\/a><\/li>\n<li>Leanne Regalla at <a href=\"http:\/\/makecreativitypay.com\/\">Make Creativity Pay<\/a><\/li>\n<li><a href=\"http:\/\/ericrhoads.blogs.com\/artist_marketing\/\">Eric Rhoads<\/a><\/li>\n<li><a href=\"http:\/\/kellypratt.com\/\">Kelly Pratt<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Books:<\/p>\n<ul>\n<li>&#8220;How to Survive and Prosper as an Artist&#8221; by Caroll Michels. It was written before our current digital marketing, but still has relevant ideas.<\/li>\n<li>Art, Inc.<\/li>\n<\/ul>\n<p>Your Ideas:<\/p>\n<ul>\n<li>I&#8217;m sure you have some! Let&#8217;s hear &#8217;em.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><em>New to SmallBizSurvival.com? Take the <a href=\"https:\/\/smallbizsurvival.com\/guided-tour.html\">Guided Tour<\/a>. Like what you see? <a href=\"https:\/\/smallbizsurvival.com\/get-updates.html\">Get our updates<\/a>.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; My online friend Rick Wolff asked about\u00a0folks who educate artists on marketing their work. He drew lots and lots of responses. I think artists are important businesses in small towns. We have plenty of creative and interesting people who paint, sculpt, make pottery, do all kinds of traditional arts, and that&#8217;s not counting our [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":9342,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[3,7,27,8],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2015\/06\/IMAG2362.jpg","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/9322"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=9322"}],"version-history":[{"count":2,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/9322\/revisions"}],"predecessor-version":[{"id":9343,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/9322\/revisions\/9343"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media\/9342"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=9322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=9322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=9322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}