{"id":8949,"date":"2015-02-12T09:31:08","date_gmt":"2015-02-12T15:31:08","guid":{"rendered":"http:\/\/smallbizsurvival.com\/?p=8949"},"modified":"2015-03-15T13:08:39","modified_gmt":"2015-03-15T18:08:39","slug":"know-why-you-want-to-start-a-business","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2015\/02\/know-why-you-want-to-start-a-business.html","title":{"rendered":"Know Why You Want to Start a Business"},"content":{"rendered":"
\"Photo<\/a>

Photo (CC) by One Way Stock, on Flickr<\/p><\/div>\n

If starting a business is in your plans, determining your primary reason for such an effort is vital.<\/strong> <\/span><\/span><\/p>\n

You may think that is an odd comment to make because people obviously start a business to make money. That\u2019s true for some, but people start businesses for lots of reasons<\/strong>. Money is not always the primary goal.<\/span><\/span><\/p>\n

So what are some of the other reasons why people want to open a business?<\/span><\/span><\/p>\n

High on that list is to be able to enjoy their passion<\/strong>. These business owners take one of two paths. They may open a business based around their passion. For example, they love music, so they become a private music instructor. Or they may take a completely different path, such as becoming mobile app developer. That job brings in an income so they can live and do what they love, perhaps skiing. <\/span><\/span><\/p>\n

Another reason people want to start their own business is simply to be in charge. They want to be their own boss<\/strong>. <\/span><\/span><\/p>\n

Today we are having more people who start a business because they want to make a difference or are interested in social change<\/strong>. It\u2019s great when they can merge their desire with their passion, but sometimes they simply find an idea to make money that allows them the opportunity to give to a particular social cause and also have the time to get involved in it.<\/span><\/span><\/p>\n

TOMS, a shoe and eyewear company based in Playa de Rey, Calif., fits the former, but as it has grown, it is using its business idea as a means of producing money to support its nonprofit organization. For every pair of shoes TOMS sells, an impoverished child receives a pair of shoes, and when the company sells a pair of eyewear, part of the profit is used to save or restore the eyesight of people in developing countries.<\/span><\/span><\/p>\n

People also start businesses because they see an opportunity or have an idea<\/strong>. This idea might fit with those who have a passion or those who want to make money. However, these people have a somewhat different drive than other small-business owners. <\/span><\/span><\/p>\n

Owners who start a business because they think they can do it better<\/strong> – produce a better product or service, or they have a better production or distribution or management method – typically are much like those who see an opportunity. <\/span><\/span><\/p>\n

There is one final primary group of people starting business. The people in this group are looking for a way to increase their household income<\/strong>.<\/span><\/span><\/p>\n

The businesses they start may be full time or part time. They may want to supplement their income or replace it entirely with a larger stream of cash. <\/span><\/span><\/p>\n

The reasons why someone wants to start his or her own business are many and varied. And each reason is as valid as the next<\/strong>. Plus, each reason can lead to a successful outcome<\/strong>. But no matter the reason for starting a business, it must be profitable in order to survive long term<\/strong>. So making money must remain in your plans, at least as a secondary goal.<\/span><\/span><\/p>\n

It is possible to run a business and not aim to make a profit. But in that case, you actually are enjoying your hobby and not running a business.<\/span><\/span><\/p>\n

\u00a0<\/span><\/span>Understanding what you want from your business will help you design and build something that make your dreams real. So take the time to determine your motives<\/strong>. <\/span><\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

If starting a business is in your plans, determining your primary reason for such an effort is vital. You may think that is an odd comment to make because people obviously start a business to make money. That\u2019s true for some, but people start businesses for lots of reasons. Money is not always the primary […]<\/p>\n","protected":false},"author":10,"featured_media":8951,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[3,17,21],"tags":[88,159,63,52,48,156],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2015\/02\/Opportunities-One-Way-Stock-Flickr.jpg","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/8949"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=8949"}],"version-history":[{"count":2,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/8949\/revisions"}],"predecessor-version":[{"id":8952,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/8949\/revisions\/8952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media\/8951"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=8949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=8949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=8949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}