{"id":6217,"date":"2014-03-24T01:17:53","date_gmt":"2014-03-24T06:17:53","guid":{"rendered":"http:\/\/smallbizsurvival.com\/?p=6217"},"modified":"2014-08-27T07:51:13","modified_gmt":"2014-08-27T12:51:13","slug":"what-is-a-pop-up-business","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2014\/03\/what-is-a-pop-up-business.html","title":{"rendered":"What is a pop-up business?"},"content":{"rendered":"<div id=\"attachment_5653\" style=\"width: 1510px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5653\" class=\"size-full wp-image-5653\" alt=\"Webster City, Iowa, bakery with a retail pop-up business tucked into a corner. Photo by Becky McCray. \" src=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2014\/01\/Webster-City-bakery-with-retail-pop-up.jpg\" width=\"1500\" height=\"834\" srcset=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2014\/01\/Webster-City-bakery-with-retail-pop-up.jpg 1200w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2014\/01\/Webster-City-bakery-with-retail-pop-up-300x166.jpg 300w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2014\/01\/Webster-City-bakery-with-retail-pop-up-1024x569.jpg 1024w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2014\/01\/Webster-City-bakery-with-retail-pop-up-200x111.jpg 200w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><p id=\"caption-attachment-5653\" class=\"wp-caption-text\">Webster City, Iowa, bakery with a retail pop-up business tucked into a corner. Photo by Becky McCray.<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>A pop up business is just a temporary business. Different authors may add different qualifiers, but I like to keep things simple. A pop-up is a way to take advantage of fleeting opportunities, test whether an idea is workable and to learn from direct experience.<\/p>\n<p>Pop-ups can be:<\/p>\n<ul>\n<li>Booths and stands at festivals<\/li>\n<li>Short-term stores for the holiday season<\/li>\n<li>Displays of items for sale inside another business<\/li>\n<li>Fireworks stands around holidays<\/li>\n<li>Vendors at the farmers market<\/li>\n<li>Sno-cone stands during the summer<\/li>\n<\/ul>\n<p>Pop-ups may temporarily occupy a full-sized business space like a downtown building, may be located inside another business, or may be in a non-traditional space like a trailer or food truck.<\/p>\n<p>An existing business might pop-up a temporary location, maybe even in another town, to serve a short-term need. For example, a restaurant could set up a temporary kitchen in a nearby town to cater to festival-goers.<\/p>\n<p>In a small town, you might open a pop-up business for many reasons.<\/p>\n<ul>\n<li>The local customer base is limited, so the business is only needed during seasonal influx or only for a short time to sell to the local base before reaching saturation.<\/li>\n<li>Usable business space is limited, so creative forms are required.<\/li>\n<li>Existing buildings may require extensive rehab or remodeling, so testing an idea before investing large amounts is needed.<\/li>\n<li>Business financing may be more limited, so a smaller business may be all you could afford to finance yourself.<\/li>\n<li>The workforce is limited and may be seasonal, requiring the business to exist only while workers are available.<\/li>\n<li>Business intelligence on the potential market may be scarce, so running a temporary test will be the easiest way to find out what is feasible.<\/li>\n<\/ul>\n<p>Running a temporary business gives the owner a chance to experiment, test the market and gain experience before making expensive investments.<\/p>\n<p>Smart rural economic developers love pop-ups because they get more business ideas going with less investment in less time.<\/p>\n<p>Here is an example of <a href=\"https:\/\/smallbizsurvival.com\/2013\/12\/how-pop-ups-are-working-in-one-small-town.html\">how pop-ups appeared in one small town during the holiday season<\/a>.<\/p>\n<p><em>New to SmallBizSurvival.com? Take the <a href=\"https:\/\/smallbizsurvival.com\/guided-tour.html\">Guided Tour<\/a>. Like what you see? <a href=\"https:\/\/smallbizsurvival.com\/get-updates.html\">Get our updates<\/a>.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; A pop up business is just a temporary business. Different authors may add different qualifiers, but I like to keep things simple. A pop-up is a way to take advantage of fleeting opportunities, test whether an idea is workable and to learn from direct experience. Pop-ups can be: Booths and stands at festivals Short-term [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":5653,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[3,8],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2014\/01\/Webster-City-bakery-with-retail-pop-up.jpg","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/6217"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=6217"}],"version-history":[{"count":5,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/6217\/revisions"}],"predecessor-version":[{"id":6222,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/6217\/revisions\/6222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media\/5653"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=6217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=6217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=6217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}