How do you get your name out there and associated with a particular phrase? That was Jill’s question:<\/p>\n
I was just wondering what I need to do to get my name out there. I’m a seamstress specializing in country\/western style wedding attire. I google “Oklahoma seamstress” and no one pops up. How do I get it out there so that if a person needs a seamstress in Oklahoma my name pops up?<\/p><\/blockquote>\n
Jill aka\u00a0Territory Mom<\/a><\/p><\/blockquote>\n
<\/b>
<\/a>Keywords<\/b><\/div>\nThe first step to getting found is to pick your keywords and phrases. Jill has decided on “Oklahoma seamstress.” That’s a pretty good description of what she is. But to pick the right keywords, you have to also know what people search for. What is your customer thinking when they sit down to search for the solution you offer?<\/b> They don’t know your name, or your business yet. All they know is their own problem. In Jill’s case, other good phrases could be “custom sewing,” or “country wedding dresses.”\u00a0<\/div>\n<\/div>\nTo help you find the right keywords for your business, it would help to know which terms get searched for most often. For beginners, I recommend the\u00a0Google Search-based Keyword Tool<\/a>\u00a0(though technical types may like the precision of\u00a0Google Adwords Keyword Tool<\/a>). Put in a phrase you are considering, and it will show you how many searches use that phrase, and many related phrases to consider.<\/p>\nMake a list of a few of the best phrases that represent the solution you offer. You’ll use that list in the second step…\u00a0<\/p><\/div>\n
<\/div>\nSpread the (Key)Word<\/b><\/div>\nNow that you know what phrases you want to be known for, get them out there everywhere.<\/p>\n
\n\n
- Use those phrases in a natural way throughout your website.\u00a0<\/li>\n
- Start writing blog posts with those phrases.\u00a0<\/li>\n
- Get others to link to you using those phrases.\u00a0<\/li>\n
- Put them in your profiles on different services, like Twitter. \u00a0<\/li>\n
- Go multi media, and include the key phrases on sites like Flickr and YouTube.\u00a0\u00a0<\/li>\n<\/ul>\n
Jill already has a simple blog for her sewing, New Territory Co<\/a>, where she can start to include her keywords and phrases more often. She could also post pictures of her dresses on Flickr, and include her key phrases “Oklahoma seamstress” and “country wedding dresses” in the descriptions. She can even put a link back to her site.<\/p>\nSometimes, you don’t realize that you are leaving out an important word. One client leads safaris in Africa. Well, we didn’t say “Africa” very often on the site, because from every picture and everything else we said, you could\u00a0just tell<\/i>\u00a0it was in Africa! But, the search engines\u00a0couldn’t just tell.<\/i>\u00a0We had to go back and find natural places in the text to say the word “Africa.” Watch for this type of problem in your own writing.\u00a0<\/div>\n
\nSuggestions for Jill<\/b><\/div>\nConsider taking a look at Jill’s\u00a0Oklahoma country wedding dresses<\/a>\u00a0site, and see what else you might suggest. (You did notice that I linked using her keywords, right? I thought so.)\u00a0<\/div>\n<\/div>\nSEO and the Art of Getting Found<\/b>
The art of getting found in search engines is called “SEO” or “search engine optimization.” I asked for basic guides to include here, and I think the best came from my friend\u00a0Bhupesh Shah<\/a>, @ethnicomm<\/a> on Twitter. He agreed to share this presentation he created for a local small business group.<\/p>\nHe said, “SEO seems to be a daunting task but then again so is surgery if you\u2019re not experienced. :) “<\/p>\n
Thank you, Bhupesh. <\/p>\n
Basic SEO<\/a><\/strong><\/p>\nView more presentations<\/a> from Bhupesh Shah<\/a>.<\/div>\n<\/div>\n<\/div>\n<\/div>\nComments?<\/b>
If you’d like to offer some suggestions for Jill, I’m sure she’d love your comments. And if you have links to other great basic SEO resources, please add them in the comments.<\/p>\nNew to SmallBizSurvival.com? Take the<\/span>\u00a0<\/span>Guided Tour<\/a><\/span>. Like what you see?<\/span>\u00a0<\/span>Get our updates<\/a><\/span>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"
How do you get your name out there and associated with a particular phrase? That was Jill’s question: I was just wondering what I need to do to get my name out there. I’m a seamstress specializing in country\/western style wedding attire. I google “Oklahoma seamstress” and no one pops up. How do I get […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[22,3,7,17],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/609"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=609"}],"version-history":[{"count":2,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/609\/revisions"}],"predecessor-version":[{"id":7437,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/609\/revisions\/7437"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}