{"id":569,"date":"2010-07-21T11:35:00","date_gmt":"2010-07-21T11:35:00","guid":{"rendered":"http:\/\/smallbizsurvival.com\/?p=569"},"modified":"2014-08-27T07:46:30","modified_gmt":"2014-08-27T12:46:30","slug":"could-franchise-businesses-start","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2010\/07\/could-franchise-businesses-start.html","title":{"rendered":"Could Franchise Businesses Start Invading Your Small Town"},"content":{"rendered":"<p>Guest post by Joel Libava, the Franchise King<\/p>\n<p>Can you imagine what your main drag would look like with a myriad of franchised sub shops, pizza joints, frozen yogurt shops, and convenient stores, all lined up and ready to gladly accept your credit cards?<\/p>\n<p><a href=\"https:\/\/www.flickr.com\/photos\/bjmccray\/4813862310\/\" title=\"Oklahoma 020 by bjmccray, on Flickr\"><img loading=\"lazy\" decoding=\"async\" alt=\"Oklahoma 020\" height=\"180\" src=\"https:\/\/farm5.static.flickr.com\/4101\/4813862310_86a90f34c2_m.jpg\" width=\"240\"><\/a>I really don\u2019t think it will happen quite like that in a small town near you, but franchises and their franchisees <i>(which may turn out to be neighbors of yours)<\/i> could open up shop, right down the street from your local hardware store. And if so, would that be a bad thing? <\/p>\n<p>Franchisees are people too, you know. They\u2019ve decided that they\u2019d like to be in business for themselves and they\u2019re taking their shot at <a href=\"http:\/\/www.foxbusiness.com\/story\/markets\/conans-american-dream\/\">The American Dream<\/a>. They\u2019ve chosen the business model of franchising as their path. <\/p>\n<p>Here\u2019s what a franchise provides;<\/p>\n<ul>\n<li>An operating system<\/li>\n<li>Formal training<\/li>\n<li>Support<\/li>\n<li>Purchasing power<\/li>\n<li>Branding<\/li>\n<li>Marketing plans<\/li>\n<li>Site selection assistance<\/li>\n<li>Franchisee network<\/li>\n<\/ul>\n<p>That\u2019s a pretty impressive list, and those are just a few of the reasons that I\u2019m so focused and passionate about franchising. <\/p>\n<p>In my role as a franchise consultant, I\u2019ve helped lots of people make the right choice in a franchise, <i>(as long as they\u2019re the right type of person for a franchise to begin with)<\/i> and have taught them the proper franchise research techniques to help them lower their risk.<\/p>\n<p>Lots of people think that buying a franchise is a lot less risky that starting their own business from scratch, but it\u2019s not necessarily true. One of the reasons for this common misconception has to do with two full decades of franchise success rates being bandied about by all sorts of franchise industry folks. <\/p>\n<p>The IFA, (International Franchise Association) even had to put out a letter to its members.  <\/p>\n<blockquote><p>\u201cDear Friends:<\/p><\/blockquote>\n<blockquote><p>It has come to our attention that some IFA-member companies may be providing information about franchising that is long out of date and no longer presents an accurate picture of the sector. Of particular concern is information claiming that the success rate of franchised establishments is much greater than that of independent small businesses.\u201d<\/p><\/blockquote>\n<p>Read more about those <a href=\"http:\/\/www.openforum.com\/idea-hub\/topics\/innovation\/article\/franchise-failure-rate-myths-and-facts-joel-libava\">out of date franchise success rates \u00a0at OPEN Forum By American Express<\/a>. <\/p>\n<p>Here are some examples of franchises that can be found in small towns:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.ampm.com\/ampm\/ampmhomepage.do?categoryId=6745&#038;contentId=7024538\">BP ampm stores<\/a><\/li>\n<li><a href=\"http:\/\/www.aimmailcenters.com\/\">Aim Mail Centers<\/a><\/li>\n<li><a href=\"http:\/\/www.countryplaceliving.com\/\">Country Place Living<\/a><\/li>\n<li><a href=\"http:\/\/www.timhortons.com\/us\/en\/index.html\">Tim Hortons<\/a><\/li>\n<li><a href=\"http:\/\/www.sonicdrivein.com\/business\/franchise\/index.jsp\">Sonic<\/a><\/li>\n<li><a href=\"http:\/\/www.linex.com\/become_a_franchisee_0.shtml\">Line-X<\/a><\/li>\n<\/ul>\n<p>That\u2019s not a complete list. To find more, go to a franchise website like <a href=\"http:\/\/www.franchisedirect.com\/\">Franchise Direct<\/a>, or <a href=\"http:\/\/franchise.com\/\">Franchise.com<\/a>.<br \/>I really don\u2019t think that your town will be overrun with franchises, anytime soon. Heck, you probably have a franchise or two in your area right now. Do you know who owns them?<\/p>\n<p>I guess that my point in all this is to make sure you <i>do <\/i>know who may be bringing a franchise into your town. It\u2019s not coming from a huge conglomerate like Best Buy, or Staples. The next franchise business that opens up in your town will probably be opened <i>by one of your neighbors.<\/i> This neighbor is putting a sizeable amount of his or her own money into this new business, hoping and possibly even praying, for its massive success.<\/p>\n<p>That\u2019s not a bad thing, right?<\/p>\n<div><a href=\"https:\/\/3.bp.blogspot.com\/_cuqb5e50RbA\/TECXtaE_MAI\/AAAAAAAABbM\/LYybnwtWsrU\/s1600\/King+June+10.jpg\" imageanchor=\"1\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"149\" src=\"https:\/\/3.bp.blogspot.com\/_cuqb5e50RbA\/TECXtaE_MAI\/AAAAAAAABbM\/LYybnwtWsrU\/s200\/King+June+10.jpg\" width=\"200\"><\/a><\/div>\n<p><i>The Franchise King\u00ae, Joel Libava, is a Cleveland, Ohio based franchise consultant and marketer. His main blog, <a href=\"http:\/\/www.thefranchisekingblog.com\/\">The Franchise King Blog<\/a>, is well known in small business\/franchise circles, and his newest project, <a href=\"http:\/\/www.franchiseonlineuniversity.com\/\">Franchise Online University.com<\/a> has some great eBook style guides on franchise ownership, including one that\u2019s free.<\/i><\/p>\n<p><em>New to SmallBizSurvival.com? Take the <a href=\"https:\/\/smallbizsurvival.com\/guided-tour.html\"> Guided Tour<\/a>. Like what you see? <a href=\"https:\/\/smallbizsurvival.com\/get-updates.html\">Get our updates<\/a>. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guest post by Joel Libava, the Franchise King Can you imagine what your main drag would look like with a myriad of franchised sub shops, pizza joints, frozen yogurt shops, and convenient stores, all lined up and ready to gladly accept your credit cards? I really don\u2019t think it will happen quite like that in [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[3],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/569"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=569"}],"version-history":[{"count":2,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/569\/revisions"}],"predecessor-version":[{"id":7398,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/569\/revisions\/7398"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}