{"id":5517,"date":"2013-12-09T01:20:19","date_gmt":"2013-12-09T07:20:19","guid":{"rendered":"http:\/\/smallbizsurvival.com\/?p=5517"},"modified":"2014-08-27T07:51:38","modified_gmt":"2014-08-27T12:51:38","slug":"how-pop-ups-are-working-in-one-small-town","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2013\/12\/how-pop-ups-are-working-in-one-small-town.html","title":{"rendered":"How pop-ups are working in one small town"},"content":{"rendered":"
\"Store

Pop-ups are a great way to try new ideas and new businesses in your town. Photo courtesy of the Village of Homewood, Illinois.<\/em><\/p><\/div>\n

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Homewood, Illinois, isn’t a big city. Their population of 19,000 makes them a bigger small town, and they are a suburb of Chicago. So this isn’t a tiny town. But they do have a great pop-up retail program going that any town could try out. Here’s the story from their email newsletter, by\u00a0Paula J. Wallrich, AICP, their\u00a0Director of Community Development.<\/p>\n

On Saturday, there are two\u00a0Pop-Ups that we’d like to highlight and\u00a0encourage you to check out as they test\u00a0the Homewood market to see if it’s “The Right Place” to open additional locations:\u00a0\u00a0The Bookie’s Paperbacks & More<\/a>, opening up shop at 2025 Ridge Road, featuring\u00a0hundreds of book titles and\u00a0EmpanadUS\u00a0<\/a>,\u00a0serving up their Argentinean delights inside\u00a0Global Fusion\u00a0<\/a>for the ultimate\u00a0world market experience.\u00a0 \u00a0The\u00a0Pop-Up Shops\u00a0help create a continuous shopping experience in downtown Homewood\u00a0for all your one-of-a-kind gift-giving and holiday planning\u00a0needs.<\/p><\/blockquote>\n

Because the shops aren’t open full time and they’re new in town, Homewood shared a chart of days, times and locations<\/a>.<\/p>\n

“We used a mix of pop-up retailers and window displays to ensure a consistent favorable pedestrian tour of the Homewood central business district,” Paula said. “I also have to mention\u00a0Rachael Jones, Marketing and Events Director. She was instrumental in making this \u00a0happen- a creative genius!”<\/p>\n

I love the fact that one restaurant is opening up inside<\/strong> a retail store. They both have a global flavor: the store sells global free trade furniture, the restaurant sells Argentinean empanadas. This cooperation is a great way to lower the barrier to entry, and make it easier for businesses to try something before committing to a big risk.<\/p>\n

What pop-ups or temporary businesses are opening in your town for the holidays? Tell us in the comments or hit reply if you’re reading this in your email.<\/p>\n

New to SmallBizSurvival.com? Take the Guided Tour<\/a>. Like what you see? Get our updates<\/a>.<\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  Homewood, Illinois, isn’t a big city. Their population of 19,000 makes them a bigger small town, and they are a suburb of Chicago. So this isn’t a tiny town. But they do have a great pop-up retail program going that any town could try out. Here’s the story from their email newsletter, by\u00a0Paula J. […]<\/p>\n","protected":false},"author":8,"featured_media":5518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[10,3,8],"tags":[49],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2013\/12\/Homewood-IL-Pop-Up-Shop.jpg","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/5517"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=5517"}],"version-history":[{"count":4,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/5517\/revisions"}],"predecessor-version":[{"id":5528,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/5517\/revisions\/5528"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media\/5518"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=5517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=5517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=5517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}