{"id":4862,"date":"2013-08-26T05:42:30","date_gmt":"2013-08-26T10:42:30","guid":{"rendered":"http:\/\/smallbizsurvival.com\/?p=4862"},"modified":"2014-08-27T07:44:46","modified_gmt":"2014-08-27T12:44:46","slug":"your-next-customer-is-an-important-reviewer","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2013\/08\/your-next-customer-is-an-important-reviewer.html","title":{"rendered":"Your next customer is an important reviewer"},"content":{"rendered":"<div id=\"attachment_4869\" style=\"width: 510px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-4869\" class=\"size-large wp-image-4869\" alt=\"Restaurant customers use their smartphones at the table.\" src=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2013\/08\/2012-10-26-12.32.13-1024x613.jpg\" width=\"500\" srcset=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2013\/08\/2012-10-26-12.32.13-1024x613.jpg 1024w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2013\/08\/2012-10-26-12.32.13-300x179.jpg 300w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2013\/08\/2012-10-26-12.32.13.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-4869\" class=\"wp-caption-text\"><em>Everyone with a smartphone is a potential reviewer. Photo by Becky McCray.<\/em><\/p><\/div>\n<p><b>1. You are getting reviewed online, right now.\u00a0<\/b><br \/>\nWhether you know it or not, people are reviewing your business online. Yes, even your small town business. Especially if you cater to tourists. They might be on Facebook, Yelp, TripAdvisor, Google Local, Urban Spoon, other review sites, their own blogs, Twitter, or a bunch of other places.<\/p>\n<p><b>2. If you knew your next customer was going to be an important reviewer, how would you treat them?\u00a0<\/b><br \/>\nWouldn\u2019t you do a little bit extra for them? If you knew in advance that they were going to come in today, wouldn\u2019t you prepare a few special things?<\/p>\n<p><b>3. Why aren\u2019t you treating everyone that way?\u00a0<\/b><br \/>\nBecause now every one of your customers is a potential reviewer. <em>Every single one.<\/em><\/p>\n<p><b>4. How can you treat everyone as special?\u00a0<\/b><br \/>\nYou set a standard of service, document it, and train everyone in your organization to do it exactly that way.<\/p>\n<p><em>New to SmallBizSurvival.com? Take the <a href=\"https:\/\/smallbizsurvival.com\/guided-tour.html\">Guided Tour<\/a>. Like what you see? <a href=\"https:\/\/smallbizsurvival.com\/get-updates.html\">Get our updates<\/a>.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. You are getting reviewed online, right now.\u00a0 Whether you know it or not, people are reviewing your business online. Yes, even your small town business. Especially if you cater to tourists. They might be on Facebook, Yelp, TripAdvisor, Google Local, Urban Spoon, other review sites, their own blogs, Twitter, or a bunch of other [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":4869,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[4,3,8],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2013\/08\/2012-10-26-12.32.13.jpg","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/4862"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=4862"}],"version-history":[{"count":7,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/4862\/revisions"}],"predecessor-version":[{"id":4870,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/4862\/revisions\/4870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media\/4869"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=4862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=4862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=4862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}