{"id":436,"date":"2011-02-15T19:46:00","date_gmt":"2011-02-15T19:46:00","guid":{"rendered":"http:\/\/smallbizsurvival.com\/?p=436"},"modified":"2016-09-27T14:00:35","modified_gmt":"2016-09-27T19:00:35","slug":"4-ways-to-define-your-niche","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2011\/02\/4-ways-to-define-your-niche.html","title":{"rendered":"8 ways to define your niche"},"content":{"rendered":"

Defining a distinct niche is key to building your small business. The narrower the niche, the wider the opportunity<\/a>. Easy to say, but hard to do. Where do you find your niche? How do you define it?<\/p>\n

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Niche Marketing is Not Wrong<\/b><\/div>\n
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\"Jay<\/a><\/td>\n<\/tr>\n
Jay Ehret speaking at the 140 Conference<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Our friend Jay Ehret at The Marketing Spot wrote, “Why I don’t find a niche<\/a>” also titled as “Is Niche Marketing Wrong?” Great provocative title! I’ll tell you more about Jay’s niche at the end of this post. <\/div>\n

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Here are eight ways you can define and narrow down your small business niche.<\/p>\n

1. Build at an Intersection<\/b>
Look for a knowledge intersection<\/a>. Start by listing out areas you know and skills you have. Where could you make those overlap?
Examples:<\/p>\n