{"id":4082,"date":"2013-04-29T03:34:27","date_gmt":"2013-04-29T08:34:27","guid":{"rendered":"http:\/\/smallbizsurvival.com\/?p=4082"},"modified":"2014-08-27T07:44:50","modified_gmt":"2014-08-27T12:44:50","slug":"how-automation-helps-you-be-more-personal","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2013\/04\/how-automation-helps-you-be-more-personal.html","title":{"rendered":"How automation helps you be more personal"},"content":{"rendered":"<div id=\"attachment_4084\" style=\"width: 250px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.flickr.com\/photos\/bjmccray\/2103998304\/\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4084\" class=\"size-full wp-image-4084\" alt=\"Automation sounds impersonal. How can you use it to be more personal? \" src=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2013\/04\/Face.jpg\" width=\"240\" height=\"180\" \/><\/a><p id=\"caption-attachment-4084\" class=\"wp-caption-text\">Automation seems cold and impersonal. How can you use it to be more personal?<\/p><\/div>\n<p>One of the principles of a small town business is to be personal. Sometimes, automation can help you to be personal.<\/p>\n<p>Here&#8217;s what I mean.<\/p>\n<p>A friend was taking registrations for an event. If you&#8217;ve ever dealt with event registrations, you know it generates a lot of emails. One of the options in his marketing software was to send an email to anyone who started to register for the event, but stopped for some reason and still hadn&#8217;t registered within an hour. He chose to send a simple email along the lines of, &#8220;If you have any questions or are having trouble registering, just reply and I&#8217;ll help you out.&#8221; He actually wasn&#8217;t sure he should, afraid it would be &#8220;too pushy.&#8221; But there was no way\u00a0for him\u00a0to watch every single person attempt to register and send an email if they needed help without automation.<\/p>\n<p>The first email he got back was a potential attendee worried the event would sell out before he could get the approvals he needed to make the purchase. So my friend held a ticket for him.<\/p>\n<p>So automation can help you be more personal, but only if you are smart and selective about the automation you set up.<\/p>\n<p>Take a look at your own marketing processes. Where can you set up some simple automation that will help you to be personal in ways you otherwise couldn&#8217;t be?<\/p>\n<p><em>New to SmallBizSurvival.com? Take the\u00a0<a href=\"https:\/\/smallbizsurvival.com\/guided-tour.html\">Guided Tour<\/a>. Like what you see?\u00a0<a href=\"https:\/\/smallbizsurvival.com\/get-updates.html\">Get our updates<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the principles of a small town business is to be personal. Sometimes, automation can help you to be personal. Here&#8217;s what I mean. A friend was taking registrations for an event. If you&#8217;ve ever dealt with event registrations, you know it generates a lot of emails. One of the options in his marketing [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":4084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[4,3,8,11],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2013\/04\/Face.jpg","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/4082"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=4082"}],"version-history":[{"count":8,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/4082\/revisions"}],"predecessor-version":[{"id":4300,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/4082\/revisions\/4300"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media\/4084"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=4082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=4082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=4082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}