{"id":40,"date":"2013-01-23T10:30:00","date_gmt":"2013-01-23T10:30:00","guid":{"rendered":"http:\/\/smallbizsurvival.com\/?p=40"},"modified":"2014-08-27T07:44:53","modified_gmt":"2014-08-27T12:44:53","slug":"the-anti-startup-doing-good-in-your","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2013\/01\/the-anti-startup-doing-good-in-your.html","title":{"rendered":"The anti-startup: doing good in your community"},"content":{"rendered":"

Let’s think creatively about how we do good in our communities. I just ran across my notes from 2011, when I heard Alon Nir (@TheKotel<\/a>) explain his project,\u00a0Tweet Your Prayers. He called his talk “The Anti-Startup,” and he proceeded to tell us how he ignored all the “rules” of business to make a difference.<\/p>\n

<\/div>\n\n\n\n\n
\"140Conf<\/a><\/td>\n<\/tr>\n
Alon Nir explains his “Anti-Startup.”
You can borrow his principles to create
good in your own community.\u00a0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

1. Go to market without a product. Figure it out later.<\/b>
He offered to take prayers to the wailing wall. When he got an overwhelming number, he found that people are eager to help when they see a good cause.<\/p>\n

2. Users don’t have to actually use your product. Forget about traction.<\/b>
People would download his prayer-submission app, but many would never open it. He learned that some users felt better just by having the app, even without submitting a prayer.<\/p>\n

3. Outsource to competitors.<\/b>
Lots of other tweet a prayer services have sprung up, and he sends people there, too.<\/p>\n

4. Who needs a business plan? Just don’t monetize.<\/b><\/p>\n

5. Create meaning and effect change.<\/b><\/p>\n

I kinda quit taking notes, because Alon had us all laughing. But you can watch the video to get the principles of creating something good in your community.\u00a0<\/div>\n

(Email subscribers, if you don’t see the video, click to view this post online: The anti-startup<\/a>.)<\/p>\n

What do you think? Is there a place for the Anti-Startup in your community? Are you doing an Anti-Startup right now?<\/p>\n

New to SmallBizSurvival.com? Take the Guided Tour<\/a>. Like what you see? Subscribe<\/a>. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Let’s think creatively about how we do good in our communities. I just ran across my notes from 2011, when I heard Alon Nir (@TheKotel) explain his project,\u00a0Tweet Your Prayers. He called his talk “The Anti-Startup,” and he proceeded to tell us how he ignored all the “rules” of business to make a difference. Alon […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[9],"tags":[15],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/40"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=40"}],"version-history":[{"count":2,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/40\/revisions"}],"predecessor-version":[{"id":6917,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/40\/revisions\/6917"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=40"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=40"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=40"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}