{"id":3821,"date":"2013-03-18T04:43:57","date_gmt":"2013-03-18T04:43:57","guid":{"rendered":"http:\/\/smallbizsurvival.com\/?p=3821"},"modified":"2014-08-27T07:44:51","modified_gmt":"2014-08-27T12:44:51","slug":"its-hard-to-ask-for-help-isnt-it","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2013\/03\/its-hard-to-ask-for-help-isnt-it.html","title":{"rendered":"It&#8217;s hard to ask for help, isn&#8217;t it?"},"content":{"rendered":"<p>It&#8217;s hard to ask for help, isn&#8217;t it? We hate to admit we need help. It hurts our pride. We hate to let go of our independence and control. All of that is scary.<\/p>\n<p>If it&#8217;s hard for you to ask for help, imagine how hard it is for your customers.<\/p>\n<div style=\"width: 330px\" class=\"wp-caption alignright\"><a title=\"Edinburgh  by bjmccray, on Flickr\" href=\"https:\/\/www.flickr.com\/photos\/bjmccray\/3600458529\/\"><img loading=\"lazy\" decoding=\"async\" alt=\"Advice Shop in Edinburgh, Scotland\" src=\"https:\/\/farm4.staticflickr.com\/3556\/3600458529_e42e3f4077_n.jpg\" width=\"320\" height=\"240\" \/><\/a><p class=\"wp-caption-text\">Set up your own Advice Shop for customers.<\/p><\/div>\n<p>That makes it <em>your<\/em> job to make it easier for them to ask, or to help themselves. Here are a few ways to do that.<\/p>\n<p><strong>1. Provide self-service help<\/strong><\/p>\n<p>Don&#8217;t make them ask at all. Just let them help themselves.<\/p>\n<ul>\n<li><span style=\"line-height: 13px;\">Post detailed descriptions of products online.<\/span><\/li>\n<li>Post descriptions of products in your store.<\/li>\n<li>Add more answers to your FAQ (frequently asked questions).<\/li>\n<\/ul>\n<p><strong>2. Make it easier to ask<\/strong><\/p>\n<p>Even if you think you&#8217;re easy to approach with questions, you can make it more user-friendly.<\/p>\n<ul>\n<li><span style=\"line-height: 13px;\">Ask customers, &#8220;what questions can I help you with today?&#8221;\u00a0<\/span><\/li>\n<li>Add a large, obvious link to your website: &#8220;Questions?? Ask them here.&#8221;<\/li>\n<li>With everything you sell, throw in 30 minutes of free question and answer time.<\/li>\n<\/ul>\n<p><strong>3. Help customers to help each other<\/strong><\/p>\n<p>Your customers are the real experts. They come up with ides you&#8217;ll never think of. By helping them to connect, you&#8217;ll benefit with more smart ideas.<\/p>\n<ul>\n<li><span style=\"line-height: 13px;\">Be a social media mirror, and reflect customer stories back to your community.<\/span><\/li>\n<li>Open up comments on your website, and promote this opportunity to interact to your customers.<\/li>\n<li>Ask questions of your customers, and pass along questions others have asked you.<\/li>\n<\/ul>\n<p>Keep in mind that customers have the same worries and feeling as you and me. They hate to admit they don&#8217;t know something. They don&#8217;t like to look ignorant. Just changing a few words in your approach can make it much easier for them. We found at our store that if we asked,\u00a0&#8220;What can I help you find?&#8221; people would deflect that question. But when we say, &#8220;What can I help you locate?&#8221; customers seem to respond better. It feels less threatening. It&#8217;s not that you can&#8217;t find it, just that you can&#8217;t locate it right now.<\/p>\n<p>If I simple word change like that can help in our store, what words can you change to help your customers?<\/p>\n<p><em>Thanks to Susan T. Blake,\u00a0<a href=\"https:\/\/twitter.com\/#!\/susantblake\/status\/95230889583325184\">@susantblake<\/a>, for her tweet that inspired this post:<\/em><br \/>\n<em> &#8220;And if it&#8217;s hard for us to ask for help, think how hard it is for our customers.&#8221;<\/em><\/p>\n<p>New to SmallBizSurvival.com? Take the\u00a0<a href=\"https:\/\/smallbizsurvival.com\/guided-tour.html\">Guided Tour<\/a>. Like what you see?\u00a0<a href=\"https:\/\/smallbizsurvival.com\/get-updates.html\">Subscribe<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s hard to ask for help, isn&#8217;t it? We hate to admit we need help. It hurts our pride. We hate to let go of our independence and control. All of that is scary. If it&#8217;s hard for you to ask for help, imagine how hard it is for your customers. That makes it your [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[4,3,17],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/3821"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=3821"}],"version-history":[{"count":7,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/3821\/revisions"}],"predecessor-version":[{"id":6884,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/3821\/revisions\/6884"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=3821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=3821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=3821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}