{"id":360,"date":"2011-06-22T04:32:00","date_gmt":"2011-06-22T04:32:00","guid":{"rendered":"http:\/\/smallbizsurvival.com\/?p=360"},"modified":"2014-08-27T07:46:00","modified_gmt":"2014-08-27T12:46:00","slug":"be-specific-to-attract-more-buyers","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2011\/06\/be-specific-to-attract-more-buyers.html","title":{"rendered":"Be specific to attract more buyers"},"content":{"rendered":"<div><\/div>\n<p>Are you ready to attract more buyers? Then be more specific.<\/p>\n<p>If you&#8217;re offerings are too general, few people can get excited.\u00a0<b>By trying to appeal to everyone, you&#8217;re really not all that appealing to anyone.<\/b><\/p>\n<p>In New York City, we saw this sign outside a tiny steak place, advertising just &#8220;Lunch.&#8221;<\/p>\n<table align=\"center\" cellpadding=\"0\" cellspacing=\"0\">\n<tbody>\n<tr>\n<td><a href=\"https:\/\/www.flickr.com\/photos\/bjmccray\/5859191312\/\" title=\"Are your offerings too general? Be more specific to be more attractive to customers. by bjmccray, on Flickr\"><img loading=\"lazy\" decoding=\"async\" alt=\"Are your offerings too general? Be more specific to be more attractive to customers.\" height=\"240\" src=\"https:\/\/farm6.static.flickr.com\/5107\/5859191312_357de58cd2_m.jpg\" width=\"209\"><\/a><\/td>\n<\/tr>\n<tr>\n<td>What would you put on the chalkboard<br \/>to draw in the lunch crowd?<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Inside, we had terrific cheeseburgers made of ground sirloin with incredible slabs of bacon and tasty waffle fries. Much more exciting than just &#8220;lunch.&#8221;<\/p>\n<table align=\"center\" cellpadding=\"0\" cellspacing=\"0\">\n<tbody>\n<tr>\n<td><a href=\"https:\/\/www.flickr.com\/photos\/bjmccray\/5851093086\/\" title=\"New York City by bjmccray, on Flickr\"><img loading=\"lazy\" decoding=\"async\" alt=\"New York City\" height=\"144\" src=\"https:\/\/farm3.static.flickr.com\/2759\/5851093086_3f319a67ab_m.jpg\" width=\"240\"><\/a><\/td>\n<\/tr>\n<tr>\n<td>&#8220;Lunch&#8221; hardly begins to describe it.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>What could the business owner have put on the chalkboard to draw in customers? Share your ideas in the comments.<\/p>\n<p><em>New to SmallBizSurvival.com? Take the <a href=\"https:\/\/smallbizsurvival.com\/guided-tour.html\"> Guided Tour<\/a>. Like what you see? <a href=\"https:\/\/smallbizsurvival.com\/get-updates.html\">Get our updates<\/a>. <\/em><\/p>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Are you ready to attract more buyers? Then be more specific. If you&#8217;re offerings are too general, few people can get excited.\u00a0By trying to appeal to everyone, you&#8217;re really not all that appealing to anyone. In New York City, we saw this sign outside a tiny steak place, advertising just &#8220;Lunch.&#8221; What would you put [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[3,7,24],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/360"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=360"}],"version-history":[{"count":2,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/360\/revisions"}],"predecessor-version":[{"id":7200,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/360\/revisions\/7200"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}