{"id":346,"date":"2011-07-14T16:01:00","date_gmt":"2011-07-14T16:01:00","guid":{"rendered":"http:\/\/smallbizsurvival.com\/?p=346"},"modified":"2014-08-27T07:46:00","modified_gmt":"2014-08-27T12:46:00","slug":"two-business-lessons-about-your","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2011\/07\/two-business-lessons-about-your.html","title":{"rendered":"Two business lessons about your customers"},"content":{"rendered":"<table cellpadding=\"0\" cellspacing=\"0\">\n<tbody>\n<tr>\n<td><a href=\"https:\/\/www.flickr.com\/photos\/bjmccray\/5833605806\/\" title=\"Colton and @debworks try maps on the Galaxy Tab. #140conf here we come! by bjmccray, on Flickr\"><img loading=\"lazy\" decoding=\"async\" alt=\"Colton and @debworks try maps on the Galaxy Tab. #140conf here we come!\" height=\"144\" src=\"https:\/\/farm4.static.flickr.com\/3148\/5833605806_9f444cae7a_m.jpg\" width=\"240\"><\/a><\/td>\n<\/tr>\n<tr>\n<td>My nephew tries out Deb Brown&#8217;s<br \/>Galaxy Tab. (It works with Flash.)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><b>A story with two points.\u00a0<\/b><\/p>\n<p>In New York City, I asked my nephew to use my iPad to find restaurants. As he clicked through to the restaurant websites, some rendered well on the iPad, some didn&#8217;t. One site didn&#8217;t come up at all, just a background color. We finally guessed it was an all-Flash website, incompatible with iPad.<\/p>\n<p>And that brings us to Point Number One:<\/p>\n<blockquote><p><b>Businesses with Flash-based websites lose potential customers.\u00a0<\/b><\/p><\/blockquote>\n<p>When I tweeted about this, one person replied that we should have bought an Android-based tablet. <i>&#8220;Should have&#8221;<\/i> is not the issue. That&#8217;s trying to reconfigure customers to suit yourself. Some of your customers <i>did <\/i>buy iPads. You have to adapt to suit them, or cut them out. Cutting out incompatible customers is a valid business decision. Just make sure that is what you mean to do.<\/p>\n<p>And that brings us to Point Number Two:<\/p>\n<blockquote><p><b>&#8220;Our job is not to configure customers, it is to configure our business to serve customers.&#8221;<\/b><br \/><a href=\"http:\/\/www.successful-blog.com\/\">Liz Strauss<\/a>, at BlogWorld Expo 2009<\/p><\/blockquote>\n<p><em><br \/><\/em><br \/><em>New to SmallBizSurvival.com? Take the <a href=\"https:\/\/smallbizsurvival.com\/guided-tour.html\"> Guided Tour<\/a>. Like what you see? <a href=\"https:\/\/smallbizsurvival.com\/get-updates.html\">Get our updates<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>My nephew tries out Deb Brown&#8217;sGalaxy Tab. (It works with Flash.) A story with two points.\u00a0 In New York City, I asked my nephew to use my iPad to find restaurants. As he clicked through to the restaurant websites, some rendered well on the iPad, some didn&#8217;t. One site didn&#8217;t come up at all, just [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[7,24],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/346"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=346"}],"version-history":[{"count":2,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/346\/revisions"}],"predecessor-version":[{"id":7186,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/346\/revisions\/7186"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}