{"id":313,"date":"2011-08-31T08:57:00","date_gmt":"2011-08-31T08:57:00","guid":{"rendered":"http:\/\/smallbizsurvival.com\/?p=313"},"modified":"2014-08-27T07:45:58","modified_gmt":"2014-08-27T12:45:58","slug":"keep-it-simple","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2011\/08\/keep-it-simple.html","title":{"rendered":"Keep it simple"},"content":{"rendered":"

Successful small town businesses keep it simple.<\/p>\n\n\n\n\n
\"Plain<\/a><\/td>\n<\/tr>\n
Hart and Con Pekrul keep it simple.
The secret to long-lasting success.\u00a0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Here’s what I noticed in the back room at a local winery, run by Con Pekrul.\u00a0All the equipment is simple. Barrels and buckets, second hand tables, a used refrigerator.<\/p>\n

Here’s Con’s father Hart, filling bottles by hand. An automatic bottler would be too expensive, Con said. And Hart, a retired banker, won’t entertain such extravagant ideas.<\/p>\n

The wine labels are still printed on plain paper in one color. There is only one label design, so each variety is stamped with a rubber stamp.<\/p>\n

This careful attitude has helped them beat the predictions of their accountant and to build a strong business for more than seven years.<\/p>\n

New to SmallBizSurvival.com? Take the Guided Tour<\/a>. Like what you see? Get our updates<\/a>. <\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Successful small town businesses keep it simple. Hart and Con Pekrul keep it simple.The secret to long-lasting success.\u00a0 Here’s what I noticed in the back room at a local winery, run by Con Pekrul.\u00a0All the equipment is simple. Barrels and buckets, second hand tables, a used refrigerator. Here’s Con’s father Hart, filling bottles by hand. […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[3,8,21],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/313"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=313"}],"version-history":[{"count":2,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/313\/revisions"}],"predecessor-version":[{"id":7154,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/313\/revisions\/7154"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}