{"id":269,"date":"2011-11-14T12:01:00","date_gmt":"2011-11-14T12:01:00","guid":{"rendered":"http:\/\/smallbizsurvival.com\/?p=269"},"modified":"2016-09-27T14:00:35","modified_gmt":"2016-09-27T19:00:35","slug":"you-are-not-your-target-market-part-2","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2011\/11\/you-are-not-your-target-market-part-2.html","title":{"rendered":"You are not your target market Part 2"},"content":{"rendered":"
\"Cowboy<\/a>

I may not like country music, but what do my customers like?<\/p><\/div>\n

You are not your target market:
\nWhat you like doesn’t equate into what customers like. <\/b><\/p>\n

I don’t like country music.\u00a0I don’t like pop up newsletter subscription boxes.\u00a0I don’t even like the idea <\/i>of whipped cream flavored vodka. None of that should influence my marketing. What should? My customers.<\/p>\n

What do my customers like? What music will appeal to them?\u00a0Do they appreciate being offered a chance to subscribe to our newsletter?\u00a0What flavored vodkas do they want to buy from my store? I can’t answer for them. I need to let my customers answer.<\/p>\n

You let your customers answer by asking them directly, by measuring the changes in their responses when you change something, by split testing two different things against each other, by ordering the vodka and measuring sales.<\/p>\n

Stop pretending your customers are the same as you.
\n
\n<\/b>You are not your target market:<\/b>
\nLet your customers be themselves.\u00a0<\/b><\/p>\n

<\/div>\n
See also:
\nYou are not your target market Part 1: Quit hanging around with your own people. Go find the customers.<\/a><\/div>\n

You are not your target market Part 3: You know too much.<\/a><\/p>\n

You are not your target market: How to get more volunteer participation.<\/a>
\nNew to SmallBizSurvival.com? Take the Guided Tour<\/a>. Like what you see? Get our updates<\/a>. <\/em><\/div>\n","protected":false},"excerpt":{"rendered":"

You are not your target market: What you like doesn’t equate into what customers like. I don’t like country music.\u00a0I don’t like pop up newsletter subscription boxes.\u00a0I don’t even like the idea of whipped cream flavored vodka. None of that should influence my marketing. What should? My customers. What do my customers like? What music […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[3,7],"tags":[104],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/269"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=269"}],"version-history":[{"count":4,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/269\/revisions"}],"predecessor-version":[{"id":4825,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/269\/revisions\/4825"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}