{"id":220,"date":"2012-02-14T11:40:00","date_gmt":"2012-02-14T11:40:00","guid":{"rendered":"http:\/\/smallbizsurvival.com\/?p=220"},"modified":"2014-08-27T07:45:29","modified_gmt":"2014-08-27T12:45:29","slug":"putting-social-media-icons-on-your","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2012\/02\/putting-social-media-icons-on-your.html","title":{"rendered":"Putting social media icons on your printed materials"},"content":{"rendered":"<table align=\"center\" cellpadding=\"0\" cellspacing=\"0\">\n<tbody>\n<tr>\n<td><img loading=\"lazy\" decoding=\"async\" alt=\"Shout out to Minot CVB for social media!\" height=\"240\" src=\"https:\/\/farm5.staticflickr.com\/4074\/4924477057_375558b265_m.jpg\" width=\"180\"><\/td>\n<\/tr>\n<tr>\n<td>The Minot CVB promises to<br \/>connect you to their social media<br \/>accounts, and they deliver.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Tourism groups and small businesses both struggle with a common question: once we get online, how do we get local people to follow, like or friend us? <a href=\"https:\/\/www.flickr.com\/photos\/bjmccray\/4924477057\/\" title=\"Shout out to Minot CVB for social media! by bjmccray, on Flickr\"><\/a><br \/><a href=\"https:\/\/www.flickr.com\/photos\/bjmccray\/4924477057\/\" title=\"Shout out to Minot CVB for social media! by bjmccray, on Flickr\"><\/a><\/p>\n<p>In <a href=\"https:\/\/smallbizsurvival.com\/2012\/01\/3-ways-to-get-locals-to-follow-you.html\">3 ways to get locals to follow you online<\/a>, I mentioned putting your online connections on your business cards. Many people do this by including social media icons on lots of printed materials. But the icon alone is not enough!<\/p>\n<p>The business card to the right from the <a href=\"http:\/\/visitminot.org\/\">Minot CVB<\/a>\u00a0includes icons from the social networks they use, and promises that you can find the links at their website. And they deliver! On their website, the social media icons match this card perfectly and are easy to find.<\/p>\n<p>The next step in doing this the right way is to <b>explain the benefit of following you.<\/b>\u00a0Why would I take the time to search for you and follow you online?<\/p>\n<p>Here&#8217;s a non-local example that really sells the benefits. This sack of Purina Cat Chow (shown below) includes three reasons I might want to connect with them on Facebook.\u00a0I particularly liked this line: &#8220;Dog owners have dog parks, cat owners have [our Facebook page.]&#8221;<\/p>\n<div><\/div>\n<table align=\"center\" cellpadding=\"0\" cellspacing=\"0\">\n<tbody>\n<tr>\n<td><a href=\"https:\/\/www.flickr.com\/photos\/bjmccray\/6704327709\/\" title=\"Facebook promotion by bjmccray, on Flickr\"><img loading=\"lazy\" decoding=\"async\" alt=\"Facebook promotion\" height=\"299\" src=\"https:\/\/farm8.staticflickr.com\/7017\/6704327709_7043398645.jpg\" width=\"500\"><\/a><\/td>\n<\/tr>\n<tr>\n<td>Purina Cat Chow gets detailed about the benefits of joining their Facebook conversation.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em>New to SmallBizSurvival.com? Take the <a href=\"https:\/\/smallbizsurvival.com\/guided-tour.html\"> Guided Tour<\/a>. Like what you see? <a href=\"https:\/\/smallbizsurvival.com\/get-updates.html\">Get our updates<\/a>. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Minot CVB promises toconnect you to their social mediaaccounts, and they deliver. Tourism groups and small businesses both struggle with a common question: once we get online, how do we get local people to follow, like or friend us? In 3 ways to get locals to follow you online, I mentioned putting your online [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[3,7,11,2],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/220"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=220"}],"version-history":[{"count":2,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/220\/revisions"}],"predecessor-version":[{"id":7075,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/220\/revisions\/7075"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}