{"id":1947,"date":"2006-01-21T02:48:00","date_gmt":"2006-01-21T02:48:00","guid":{"rendered":"http:\/\/smallbizsurvival.com\/?p=1947"},"modified":"2016-09-27T14:14:38","modified_gmt":"2016-09-27T19:14:38","slug":"small-business-branding-its-not-we-its","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2006\/01\/small-business-branding-its-not-we-its.html","title":{"rendered":"Small Business Branding &#8211; It\u2019s Not \u201cWe\u201d, It\u2019s \u201cMe\u201d"},"content":{"rendered":"<p><a href=\"http:\/\/www.entrepreneurs-journey.com\/345\/small-business-branding\/\">Internet Marketing For Small Business &#8211; Entrepreneur\u2019s Journey &#8211; by Yaro Starak<\/a>:<\/p>\n<blockquote><p>As I matured as a solopreneur I slowly realized the importance of relationship building, especially with customers and how powerful it can be as a competitive advantage. Customers that form relationships with your business, or in truth, you as a solopreneur, will remain loyal even when offered a cheaper alternative. Familiarity, reliability and comfort all come from a good customer relationship and the more you can do to foster this attitude with each and every interaction in your business, the better.<br \/>&#8230;<br \/>Even if my goal is to build a massive corporation it serves me better if each and every customer and person that comes into contact with my business feels like they know me personally.<br \/>&#8230;<br \/>Small business branding is not a good logo, a rhyming name, or special font. Small business branding is the owner. It\u2019s what the owner does, says and how the owner\u2019s traits come through in every aspect of the business. It\u2019s the way relationships are built and maintained, the way a person does business and treats other people. It\u2019s how rapport is established at an individual level, where trust and comfort exist as human characteristics, not from theme music, models or slogans.<br \/>There Can Only Be One<\/p>\n<p>Remember you have one competitive advantage that can not be replicated &#8211; You. No one can ever duplicate your personality, the way you do business and your attitude towards other people. Projecting your personality is a powerful competitive advantage, branding message and business tool that you should be using every day. Don\u2019t hide it behind a corporate facade, express it in everything you do.<\/p>\n<p>Your business doesn\u2019t have to become dependent on you personally, but your image, attitudes and values should form it\u2019s pillars. This especially holds true for independent professionals and solopreneurs. If you are going it alone be proud of it and use it as an advantage. Don\u2019t be corporate, be human, your human customers will love you for it.<\/p>\n<p>Yaro Starak<br \/>The Brand<\/p><\/blockquote>\n<div>Technorati tags: <a href=\"http:\/\/technorati.com\/tag\/small+business\" rel=\"tag\">small business<\/a>, <a href=\"http:\/\/technorati.com\/tag\/branding\" rel=\"tag\">branding<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Internet Marketing For Small Business &#8211; Entrepreneur\u2019s Journey &#8211; by Yaro Starak: As I matured as a solopreneur I slowly realized the importance of relationship building, especially with customers and how powerful it can be as a competitive advantage. Customers that form relationships with your business, or in truth, you as a solopreneur, will remain [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[3,7],"tags":[104],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/1947"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=1947"}],"version-history":[{"count":1,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/1947\/revisions"}],"predecessor-version":[{"id":3786,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/1947\/revisions\/3786"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=1947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=1947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=1947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}