{"id":1936,"date":"2006-02-06T17:43:00","date_gmt":"2006-02-06T17:43:00","guid":{"rendered":"http:\/\/smallbizsurvival.com\/?p=1936"},"modified":"2014-08-27T07:50:20","modified_gmt":"2014-08-27T12:50:20","slug":"you-are-brand-unless-its-bad-pun","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2006\/02\/you-are-brand-unless-its-bad-pun.html","title":{"rendered":"You are the Brand&#8211;Unless it&#8217;s a bad pun"},"content":{"rendered":"<p>In my recent post on <a href=\"https:\/\/smallbizsurvival.com\/2006\/01\/small-business-branding-its-not-we-its.html\">Small Business Branding<\/a>, I promoted you as your brand. And, in a very real way you are. BUT&#8230;.here are a couple of cautions about using your own <strong>name<\/strong> as your brand. <\/p>\n<p>George E. Failing Company. A well known maker of Failing-Speedstar equipment. Do you really want Failing equipment? <\/p>\n<p>Glitsch Construction. You would almost expect problems with Glitsch Construction. <\/p>\n<p>I&#8217;m sure both are good companies. &#8220;With a name Smuckers, it has to be good!&#8221; But do think about what you are saddling yourself with before you do it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In my recent post on Small Business Branding, I promoted you as your brand. And, in a very real way you are. BUT&#8230;.here are a couple of cautions about using your own name as your brand. George E. Failing Company. A well known maker of Failing-Speedstar equipment. Do you really want Failing equipment? Glitsch Construction. [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[8],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/1936"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=1936"}],"version-history":[{"count":2,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/1936\/revisions"}],"predecessor-version":[{"id":8482,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/1936\/revisions\/8482"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=1936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=1936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=1936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}