{"id":1901,"date":"2006-02-24T00:43:00","date_gmt":"2006-02-24T00:43:00","guid":{"rendered":"http:\/\/smallbizsurvival.com\/?p=1901"},"modified":"2014-08-27T07:49:56","modified_gmt":"2014-08-27T12:49:56","slug":"10-mistakes-not-to-make-when-starting","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2006\/02\/10-mistakes-not-to-make-when-starting.html","title":{"rendered":"10 Mistakes Not to Make When Starting a Business"},"content":{"rendered":"<p>Written by Jay Hearst   <\/p>\n<blockquote><p><span>Lead the Charge to Business Success: A Guide to Starting and Running a Successful Business Based on Lessons Learned at the School of Hard Knocks<\/span> (2004; Sales &#038; Marketing Professionals Publishing; ISBN: 0-9747667-0-4; $19.95) \u2014 written by been-there-done-that entrepreneur Jay W. Hearst &#8230; Here, excerpted from his book, are Hearst\u2019s \u201cTop 10 Mistakes Not to Make When Starting a Business\u201d:<\/p>\n<ul>\n<li><span>Mistake #1: Misjudging the Consumer\u2019s Desire for Your Product or Service <\/span><\/li>\n<p><\/p>\n<li><span>Mistake #2: Underestimating How Much Time Your Business Will Require <\/span><\/li>\n<p><\/p>\n<li><span>Mistake #3: Setting the Price of Your Product\/Service Too Low<\/span><\/li>\n<p><\/p>\n<li><span>Mistake #4: Not Having the Requisite Business Skills<\/span><\/li>\n<p><\/p>\n<li><span>Mistake #5: Choosing the Wrong Partner(s) <\/span><\/li>\n<p><\/p>\n<li><span>Mistake #6: Not Having a Written Business Plan <\/span><\/li>\n<p><\/p>\n<li><span>Mistake #7: Underestimating the Capital Required  <\/span><\/li>\n<p><\/p>\n<li><span>Mistake #8: Choosing the Wrong Location <\/span><\/li>\n<p><\/p>\n<li><span>Mistake #9: Failing to Consider the Legal Aspects <\/span><\/li>\n<p><\/p>\n<li><span>Mistake #10: Not Understanding the Numerous Employee Issues You Must Face <\/span><\/li>\n<\/ul>\n<p><\/p><\/blockquote>\n<p>Quoted in the <a href=\"http:\/\/www.osbdc.org\/\">OSBDC Blog<\/a>.<\/p>\n<p><a href=\"http:\/\/technorati.com\/tag\/small+biz\" rel=\"tag\">[small biz]<\/a> <a href=\"http:\/\/technorati.com\/tag\/rural\" rel=\"tag\">[rural]<\/a> <a href=\"http:\/\/technorati.com\/tag\/mistakes\" rel=\"tag\">[mistakes]<\/a> <a href=\"http:\/\/technorati.com\/tag\/entrepreneur\" rel=\"tag\">[entrepreneur]<\/a> <a href=\"http:\/\/technorati.com\/tag\/jay+hearst\" rel=\"tag\">[Jay Hearst]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Written by Jay Hearst Lead the Charge to Business Success: A Guide to Starting and Running a Successful Business Based on Lessons Learned at the School of Hard Knocks (2004; Sales &#038; Marketing Professionals Publishing; ISBN: 0-9747667-0-4; $19.95) \u2014 written by been-there-done-that entrepreneur Jay W. Hearst &#8230; Here, excerpted from his book, are Hearst\u2019s \u201cTop [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[3],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/1901"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=1901"}],"version-history":[{"count":1,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/1901\/revisions"}],"predecessor-version":[{"id":3743,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/1901\/revisions\/3743"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=1901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=1901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=1901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}