{"id":187,"date":"2012-04-23T12:01:00","date_gmt":"2012-04-23T12:01:00","guid":{"rendered":"http:\/\/smallbizsurvival.com\/?p=187"},"modified":"2014-08-27T07:45:28","modified_gmt":"2014-08-27T12:45:28","slug":"weird-retail-idea-to-get-curious","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2012\/04\/weird-retail-idea-to-get-curious.html","title":{"rendered":"A weird retail idea to get curious customers buying"},"content":{"rendered":"

Another weird retail idea from who-knows-where in my brain:<\/p>\n

Hide an item. <\/b>But hide it so people can’t avoid noticing it.<\/p>\n\n\n\n\n
<\/a><\/td>\n<\/tr>\n
Premium items in boxes and bags
beg to be opened.\u00a0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

In a retail store, cover an item with a cloth or box it. You can label it “open me to see the new ___.” Or keep it on the counter so you can open it for customers. Treat it like a jewel.<\/p>\n

At our liquor store, we have Crown Royal XR — Extra Rare. It comes in a lovely red box, with a red bag inside that, and the bottle inside that. I can’t even guess how many times we’ve opened the XR box at the request of a customer.<\/p>\n

On Halloween, use this for an item “too scary for the general public.” Play up the scary language. For example, we have Vampire wines at Halloween. We could keep them in a coffin-shaped box. Get creative! <\/p>\n

At a trade show or high traffic event: build a carnival style “step behind the curtain” area in your booth. Make people step in to view something new. Put up carnival style, over-the-top signs. Make sure the new item is worth the build up, though. Because if it’s disappointing…. it won’t work.<\/p>\n

Have you seen a store using some variation of this trick? <\/p>\n

New to SmallBizSurvival.com? Take the Guided Tour<\/a>. Like what you see? Get our updates<\/a>. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Another weird retail idea from who-knows-where in my brain: Hide an item. But hide it so people can’t avoid noticing it. Premium items in boxes and bagsbeg to be opened.\u00a0 In a retail store, cover an item with a cloth or box it. You can label it “open me to see the new ___.” Or […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[3,13],"tags":[49],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/187"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=187"}],"version-history":[{"count":2,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/187\/revisions"}],"predecessor-version":[{"id":5156,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/187\/revisions\/5156"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}