{"id":186,"date":"2012-04-24T17:22:00","date_gmt":"2012-04-24T17:22:00","guid":{"rendered":"http:\/\/smallbizsurvival.com\/?p=186"},"modified":"2014-08-27T07:45:28","modified_gmt":"2014-08-27T12:45:28","slug":"is-your-website-missing-1-most-used","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2012\/04\/is-your-website-missing-1-most-used.html","title":{"rendered":"Is your website missing the #1 most used feature?"},"content":{"rendered":"

“The most commonly visited section on a small brick-and-mortar business website is the store locator. \u00a0Customers want to know your store locations, your hours, and your phone number,”<\/b> Alex Schmelkin of Alexander Interactive<\/a> says.<\/p>\n\n\n\n\n
<\/a><\/td>\n<\/tr>\n
My store’s site puts
location and hours
right up top.\u00a0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Here are the important implications for your small town business website:<\/p>\n

Put your location, phone number and hours near the top on every page of your website.<\/b> Why at the top? So mobile and smartphone users can find it with less scrolling and zooming.<\/p>\n

Include the name of your town and state.<\/b> If I found you by searching, I may not know what town you’re in!<\/p>\n

I throw in a photo of my store building<\/b> so customers can recognize it when they are driving to find it.<\/p>\n

Yes, this still matters in a small town. You have visitors and new residents who need to find you. So try it right now. Pull up your bricks-and-mortar’s website on your smartphone, and see how easy you can find your hours and location.<\/p>\n

New to SmallBizSurvival.com? Take the Guided Tour<\/a>. Like what you see? Get our updates<\/a>. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

“The most commonly visited section on a small brick-and-mortar business website is the store locator. \u00a0Customers want to know your store locations, your hours, and your phone number,” Alex Schmelkin of Alexander Interactive says. My store’s site putslocation and hoursright up top.\u00a0 Here are the important implications for your small town business website: Put your […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[3,7,2],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/186"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=186"}],"version-history":[{"count":2,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/186\/revisions"}],"predecessor-version":[{"id":7045,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/186\/revisions\/7045"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}