By JSLogan<\/p>\n
There are only four things you really need to do [to] build a successful business – and here they are:<\/p>\n
Tell Me Why I Should Do Business With You.<\/span> If I’m not clear on what you do and I benefit from what you do, I have little chance of being your customer. Tell me in plain, simple, and clear language what I get out of being your customer. Don’t be afraid to insult me with simplicity. Fear me not getting it and never buying from you.<\/p>\n
Tell Me Why I Should Believe A Word You Say.<\/span> We don’t know each other well enough for me to trust you. Convince me you’re real – accomplishments, testimonials<\/a>, awards, pedigree, guarantees, etc.<\/p>\n
Make Me An Offer.<\/span> Ask me to purchase. Better, ask me to purchase soon. Give me something for acting today. Tell me…if you do this, I will do that. Then do it.<\/p>\n
Don’t Take Me For Granted.<\/span> Once I’m a customer, don’t leave me. Make my purchase the beginning of a relationship<\/a>. Ask for testimonials and referrals. And give me something for them – special offers, advance purchases, preferred service, etc. Make me an evangelist for your business.<\/p><\/blockquote>\n
Links added by Becky McCray<\/p>\n
[small biz]<\/a> [rural]<\/a> [entrepreneurship]<\/a> [formula]<\/a> [business]<\/a> [success]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
By JSLogan There are only four things you really need to do [to] build a successful business – and here they are: Tell Me Why I Should Do Business With You. If I’m not clear on what you do and I benefit from what you do, I have little chance of being your customer. Tell […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[4],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/1837"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=1837"}],"version-history":[{"count":2,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/1837\/revisions"}],"predecessor-version":[{"id":8465,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/1837\/revisions\/8465"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=1837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=1837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=1837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}