{"id":1830,"date":"2006-04-02T03:40:00","date_gmt":"2006-04-02T03:40:00","guid":{"rendered":"http:\/\/smallbizsurvival.com\/?p=1830"},"modified":"2014-08-27T07:49:53","modified_gmt":"2014-08-27T12:49:53","slug":"pricing-to-maximize-your-bottom-line","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2006\/04\/pricing-to-maximize-your-bottom-line.html","title":{"rendered":"Pricing to maximize your bottom line"},"content":{"rendered":"<blockquote><p>One of the most crucial areas of decision making for retailers is pricing. Yet, we have found that small firms often do not have well-conceived pricing plans.<\/p><\/blockquote>\n<p>Joel R. Evans and Barry Berman started their six part series on <a href=\"http:\/\/retailindustry.about.com\/library\/uc\/be\/uc_be_pricing1.htm\">Developing Your Pricing Strategy<\/a> with this painfully accurate observation.<\/p>\n<p>The series covers:<\/p>\n<ol>\n<li>Developing Your Pricing Strategy<\/li>\n<li>Pricing Philosophy and Setting Retail Prices<\/li>\n<li>MSRP, Fair Pricing and the Competition<\/li>\n<li>Planning for Shrink, Price Lining and Advertising<\/li>\n<li>Markups, Inventory Valuation and Odd Pricing<\/li>\n<li>Everyday Low Pricing and Displaying Prices<\/li>\n<\/ol>\n<p>This is a comprehesive examiniation of pricing strategies. Perhaps no other decisions affect your profitability as much as pricing, so prepare to spend some time with Evans and Berman.<\/p>\n<p><a href=\"http:\/\/technorati.com\/tag\/small+biz\" rel=\"tag\">[small biz]<\/a> <a href=\"http:\/\/technorati.com\/tag\/rural\" rel=\"tag\">[rural]<\/a> <a href=\"http:\/\/technorati.com\/tag\/entrepreneurship\" rel=\"tag\">[entrepreneurship]<\/a> <a href=\"http:\/\/technorati.com\/tag\/pricing\" rel=\"tag\">[pricing]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the most crucial areas of decision making for retailers is pricing. Yet, we have found that small firms often do not have well-conceived pricing plans. Joel R. Evans and Barry Berman started their six part series on Developing Your Pricing Strategy with this painfully accurate observation. The series covers: Developing Your Pricing Strategy [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[7],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/1830"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=1830"}],"version-history":[{"count":1,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/1830\/revisions"}],"predecessor-version":[{"id":3678,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/1830\/revisions\/3678"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=1830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=1830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=1830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}