{"id":181,"date":"2012-05-01T12:12:00","date_gmt":"2012-05-01T12:12:00","guid":{"rendered":"http:\/\/smallbizsurvival.com\/?p=181"},"modified":"2014-08-27T07:45:27","modified_gmt":"2014-08-27T12:45:27","slug":"make-your-destination-website-copy","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2012\/05\/make-your-destination-website-copy.html","title":{"rendered":"Make your destination website copy-proof"},"content":{"rendered":"<p>Our friend Heather Thomas of <a href=\"http:\/\/www.destinvacationboatrentals.com\/\">Destin Florida Boat Rentals<\/a> has been looking for ways to make her website &#8220;copy-proof.&#8221; See, other boat rental companies can <i>say <\/i>they offer the same services or the same tours, but of course it isn&#8217;t the same. How could she better show off her uncopy-able qualities?<\/p>\n<table cellpadding=\"0\" cellspacing=\"0\">\n<tbody>\n<tr>\n<td><a href=\"http:\/\/www.destinvacationboatrentals.com\/\" imageanchor=\"1\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"199\" src=\"https:\/\/1.bp.blogspot.com\/-3cLCbl1HBkg\/T538i3A9PdI\/AAAAAAAAEJk\/5Tvt8IkkBQo\/s320\/Destin+Vacation+Boat+Rentals++Boat+Rentals+in+Destin,+Florida-214352.png\" width=\"320\"><\/a><\/td>\n<\/tr>\n<tr>\n<td>How can you add things to your destination website<br \/>that no competitor can copy?\u00a0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>She started with testimonials, because we all tend to believe the word of mouth of people like us much more than we believe any marketing message. <\/p>\n<p>I suggested a few other things that no one can copy:<\/p>\n<ul>\n<li>Photos of happy guests in front of her logo or sign<\/li>\n<li>Tweets from happy customers (favorite them, and then install a <a href=\"https:\/\/twitter.com\/about\/resources\/widgets\">Twitter widget<\/a> featuring your favorites)<\/li>\n<li>Photos and posts on guests&#8217; Facebook profiles<\/li>\n<\/ul>\n<p><a href=\"https:\/\/smallbizsurvival.com\/2011\/04\/21-ways-to-use-video-for-your-small.html\">Videos<\/a> are one of Heather&#8217;s specialties, so I encouraged her to do more! <\/p>\n<p>One cool way to get customers to post photos is with a tool like a\u00a0<a href=\"http:\/\/getyourfancam.com\/\">Fan Cam<\/a>. We had one provided for the <a href=\"https:\/\/www.facebook.com\/media\/set\/?set=a.237794882937572.68447.134635353253526&#038;type=1\">Small Town 140 Characters Conference<\/a>, and people had a lot of fun posting photos to Facebook from it.<\/p>\n<p>How could you create content for your destination website that no one could copy?<\/p>\n<p><em>New to SmallBizSurvival.com? Take the <a href=\"https:\/\/smallbizsurvival.com\/guided-tour.html\"> Guided Tour<\/a>. Like what you see? <a href=\"https:\/\/smallbizsurvival.com\/get-updates.html\">Get our updates<\/a>. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our friend Heather Thomas of Destin Florida Boat Rentals has been looking for ways to make her website &#8220;copy-proof.&#8221; See, other boat rental companies can say they offer the same services or the same tours, but of course it isn&#8217;t the same. How could she better show off her uncopy-able qualities? How can you add [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[3,7,11,2],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/181"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=181"}],"version-history":[{"count":2,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/181\/revisions"}],"predecessor-version":[{"id":7041,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/181\/revisions\/7041"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}