{"id":1775,"date":"2006-05-03T21:51:00","date_gmt":"2006-05-03T21:51:00","guid":{"rendered":"http:\/\/smallbizsurvival.com\/?p=1775"},"modified":"2014-08-27T07:49:52","modified_gmt":"2014-08-27T12:49:52","slug":"how-to-choose-business-name","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2006\/05\/how-to-choose-business-name.html","title":{"rendered":"How to choose a business name"},"content":{"rendered":"<p>Naming your business is important.<\/p>\n<p>Sometimes, businesses end up with names that can project a bad image. Examples:<\/p>\n<ul>\n<li>George E. Failing Company. <span>Despite the Failing name, they are celebrating 75 years, after having changed to the initials GEFCO.<\/span><\/li>\n<li>Glitsch Construction. <span><\/span><\/li>\n<li>Greif Brothers Trucking.<\/li>\n<li>Quality Prevention Company.<\/li>\n<\/ul>\n<p>I used a couple of these examples before, and I don&#8217;t mean anything unkind. My point is to consider what your business name means before you get stuck with it.<\/p>\n<p><a href=\"http:\/\/shotgunconcepts.blogspot.com\/2006\/04\/name-game.html\">Chris at Shotgun Marketing<\/a> is talking about this, too. He feels stuck with Shotgun Concepts and often has to explain it to customers, much to his irritation.<\/p>\n<p>Or you can intentionally pick a name that requires explanation. My antiques business was M County Antiques. I chose that name because it gave me instant interaction with people. When customers would ask, I could explain that during the land run, our area was surveyed and the counties were lettered instead of named. It gave me a chance to build a bit of rapport with people.<\/p>\n<p><a href=\"http:\/\/del.icio.us\/smallbizsurvival\/small+biz\" rel=\"tag\">small biz<\/a> <a href=\"http:\/\/del.icio.us\/smallbizsurvival\/rural\" rel=\"tag\">rural<\/a> <a href=\"http:\/\/del.icio.us\/smallbizsurvival\/entrepreneurship\" rel=\"tag\">entrepreneurship<\/a> <a href=\"http:\/\/del.icio.us\/smallbizsurvival\/business\" rel=\"tag\">business<\/a> <a href=\"http:\/\/del.icio.us\/smallbizsurvival\/names\" rel=\"tag\">names<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Naming your business is important. Sometimes, businesses end up with names that can project a bad image. Examples: George E. Failing Company. Despite the Failing name, they are celebrating 75 years, after having changed to the initials GEFCO. Glitsch Construction. Greif Brothers Trucking. Quality Prevention Company. I used a couple of these examples before, and [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[7],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/1775"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=1775"}],"version-history":[{"count":1,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/1775\/revisions"}],"predecessor-version":[{"id":3626,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/1775\/revisions\/3626"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=1775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=1775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=1775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}