{"id":14781,"date":"2023-01-31T11:13:47","date_gmt":"2023-01-31T17:13:47","guid":{"rendered":"https:\/\/smallbizsurvival.com\/?p=14781"},"modified":"2023-01-31T11:13:47","modified_gmt":"2023-01-31T17:13:47","slug":"check-your-small-business-website-for-outdated-pandemic-changes-missing-info","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2023\/01\/check-your-small-business-website-for-outdated-pandemic-changes-missing-info.html","title":{"rendered":"Check your small business website for outdated pandemic changes, missing info"},"content":{"rendered":"<p>My friend Rob just told me he was checking out a local fitness place. He was interested until he saw their website included some <strong>pandemic-related changes that probably aren&#8217;t still true,<\/strong> like canceled classes and limited hours. Since he doesn&#8217;t know for sure, he moved on to looking into a different place.<\/p>\n<p>This is a great reminder to all of us.<strong> Now is the time to check your:<\/strong><\/p>\n<ul>\n<li><strong>website<\/strong><\/li>\n<li><strong>social media profiles<\/strong><\/li>\n<li><strong>Google business profile<\/strong><\/li>\n<\/ul>\n<p>Make a list and check over a few at a time.<\/p>\n<p>While you are checking your website, make sure to check each and every page. Sometimes outdated info is lurking on pages you don&#8217;t look at very often yourself, but may still be misleading potential customers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14784\" src=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2023\/01\/Laptop-working-via-picnoi-Oluwaseun-Duncan.jpeg\" alt=\"Hands on a laptop, working\" width=\"600\" height=\"400\" srcset=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2023\/01\/Laptop-working-via-picnoi-Oluwaseun-Duncan.jpeg 600w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2023\/01\/Laptop-working-via-picnoi-Oluwaseun-Duncan-300x200.jpeg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h1>Here\u2019s the checklist of basic info every small town business ought to include on their website.<\/h1>\n<p><b>At the very top:<\/b><\/p>\n<ul>\n<li>Full business name<\/li>\n<li>Business category, if it isn\u2019t stated in the name<\/li>\n<\/ul>\n<p><b>Location:<\/b><\/p>\n<ul>\n<li>City and state or territory<\/li>\n<li>Bonus: Include the country for people who landed via search<\/li>\n<li>Local service area<\/li>\n<li>Areas you ship to<\/li>\n<li>Street address that works with online directions<\/li>\n<li>Map of your location, or link to an accurate online map for directions<\/li>\n<\/ul>\n<p>A word on service territories. Not &#8220;tri-state area&#8221; because there are an awful lot of those so it won&#8217;t be clear to people arriving by search. Give the names of the states, territories, counties or towns that you serve. Too many to list? Make a simple map.<\/p>\n<p><b>Get in contact:<\/b><\/p>\n<ul>\n<li>Phone number<\/li>\n<li>Email address<\/li>\n<li>Mailing address<\/li>\n<li>Bonus: social profiles <em>where you are active<\/em><\/li>\n<\/ul>\n<p><b>Come on in:<\/b><\/p>\n<ul>\n<li>Business hours<\/li>\n<li>Bonus: picture of your building or front door from the street<\/li>\n<\/ul>\n<p><b>Buy something:<\/b><\/p>\n<ul>\n<li>Lines of business<\/li>\n<li>Specific brand names<\/li>\n<\/ul>\n<p>Take time to check your site. You might be surprised at what\u2019s missing.<\/p>\n<p>And don\u2019t bury these essentials in small type, or hard to find locations. Make them big, bold, obvious, and maybe even repeat them.<\/p>\n<p>Yes, this still matters in a small town. You have visitors and new residents who need to find you.<\/p>\n<p><a href=\"https:\/\/smallbizsurvival.com\/get-updates.html\">Subscribe to SmallBizSurvival.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>My friend Rob just told me he was checking out a local fitness place. He was interested until he saw their website included some pandemic-related changes that probably aren&#8217;t still true, like canceled classes and limited hours. Since he doesn&#8217;t know for sure, he moved on to looking into a different place. This is a [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":14784,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[3,7,24,8],"tags":[723,581,153,724,722],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2023\/01\/Laptop-working-via-picnoi-Oluwaseun-Duncan.jpeg","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/14781"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=14781"}],"version-history":[{"count":2,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/14781\/revisions"}],"predecessor-version":[{"id":14786,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/14781\/revisions\/14786"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media\/14784"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=14781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=14781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=14781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}