{"id":14608,"date":"2022-11-14T06:37:02","date_gmt":"2022-11-14T12:37:02","guid":{"rendered":"https:\/\/smallbizsurvival.com\/?p=14608"},"modified":"2022-11-08T13:41:17","modified_gmt":"2022-11-08T19:41:17","slug":"holiday-2022-marketing-plaid-friday-is-november-25","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2022\/11\/holiday-2022-marketing-plaid-friday-is-november-25.html","title":{"rendered":"Holiday 2022 marketing: Plaid Friday is November 25"},"content":{"rendered":"

We\u2019re all using the same marketing theme this year:\u00a0Shop Indie Local<\/a><\/strong>. When we work together to spread the word, we\u2019ll multiply how many customers we reach.<\/p>\n

Learn more from AMIBA, the Shop Indie Local<\/a> lead sponsor.<\/p>\n

\"Plaid<\/a><\/p>\n

Black Friday is overdone. Online giants started promoting their Black Friday deals like a month ago. We’re over it. People are tuning it out.<\/p>\n

Plaid Friday puts the emphasis on colorful local businesses like yours.<\/strong><\/p>\n

Plaid is interesting, and it’s perfect for Christmas. And let’s be honest, a lot of rural people like plaid.<\/p>\n

So let’s replace boring Black Friday with fun Plaid Friday and show off.<\/p>\n

Is Plaid Friday right for you?<\/h2>\n

Check to see if others in your community, maybe your chamber, will be doing any special shop local work on Friday. Maybe they’re already doing Plaid Friday and this is a perfect fit.<\/p>\n

If not, check with your business buddies. Do they like the idea? Will they help you stay enthused? Then do it.<\/p>\n

Is plaid a good match for your business personality? Are you the fun casual rural type? Plaid it up!<\/p>\n

Promote in advance<\/h2>\n

Remind people that they hate crowds and love local. Tell them when to turn out and what you’ll be doing special.<\/p>\n

Then dress up in your best plaid on Friday November 5.<\/p>\n

Get more ideas from The Local Crowd Monadnock’s Plaid Friday page<\/a>.<\/p>\n

Tomorrow:<\/h2>\n

More on the post-Thanksgiving rush with Small Business Saturday. After that we’ll get to Artists Sunday, Cider (not cyber) Monday and Giving Tuesday. (No you don\u2019t have to do them all.)<\/p>\n

See the whole series:<\/h2>\n

Read all our articles in our\u00a0Shop Indie Local series<\/a>.<\/p>\n

Learn more from AMIBA, the Shop Indie Local<\/a> lead sponsor.<\/p>\n

Reprint or share this article:<\/h2>\n

Shop Indie Local is our group theme for holiday marketing this year. You have my permission to forward these articles to your local retailers, merchants association, chamber of commerce, downtown development group or any one else you think would benefit from them. All you need to do is list the author as\u00a0Becky McCray of SmallBizSurvival.com<\/strong>\u00a0and then let me know who you are sharing with.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019re all using the same marketing theme this year:\u00a0Shop Indie Local. When we work together to spread the word, we\u2019ll multiply how many customers we reach. Learn more from AMIBA, the Shop Indie Local lead sponsor. Black Friday is overdone. Online giants started promoting their Black Friday deals like a month ago. We’re over it. […]<\/p>\n","protected":false},"author":8,"featured_media":14594,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[3,7,8,46],"tags":[520,163,265],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/11\/SIL-Plaid-Friday.jpg","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/14608"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=14608"}],"version-history":[{"count":9,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/14608\/revisions"}],"predecessor-version":[{"id":14643,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/14608\/revisions\/14643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media\/14594"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=14608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=14608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=14608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}