{"id":14604,"date":"2022-11-29T05:56:08","date_gmt":"2022-11-29T11:56:08","guid":{"rendered":"https:\/\/smallbizsurvival.com\/?p=14604"},"modified":"2022-11-25T11:59:24","modified_gmt":"2022-11-25T17:59:24","slug":"holiday-2022-marketing-introduce-your-people","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2022\/11\/holiday-2022-marketing-introduce-your-people.html","title":{"rendered":"Holiday 2022 Marketing: Introduce your people"},"content":{"rendered":"<p>We\u2019re all using the same marketing theme this year:\u00a0<strong><a href=\"https:\/\/smallbizsurvival.com\/tag\/shop-indie-local\">Shop Indie Local<\/a><\/strong>. When we work together to spread the word, we\u2019ll multiply how many customers we reach.<\/p>\n<p>Learn more from\u00a0<a href=\"https:\/\/amiba.net\/sil\/\">AMIBA, the Shop Indie Local<\/a>\u00a0lead sponsor.<\/p>\n<p><a href=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/11\/Shop-Indie-Local-cat.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-14667 alignnone\" src=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/11\/Shop-Indie-Local-cat-300x251.png\" alt=\"There's still time to Shop Indie Local, the Santa Cat says\" width=\"300\" height=\"251\" srcset=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/11\/Shop-Indie-Local-cat-300x251.png 300w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/11\/Shop-Indie-Local-cat-800x671.png 800w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/11\/Shop-Indie-Local-cat-768x644.png 768w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/11\/Shop-Indie-Local-cat.png 940w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>This week, introduce one of your people, the people who work for you or work with your customers. If you\u2019re the only one in your business, introduce yourself!<\/p>\n<p>Start with their names. Think about how you know a lot of people by sight, but you don&#8217;t know their name. Or that terrible feeling when you <em>should<\/em> know their name, but can&#8217;t think of it! Introducing your people helps your customers get to know them.<\/p>\n<ul>\n<li>What do they like to do off hours?<\/li>\n<li>Who is in their family?<\/li>\n<li>What\u2019s interesting about them?<\/li>\n<li>What causes matter to them personally?<\/li>\n<\/ul>\n<p><strong>IMPORTANT: Ask their permission first. Don\u2019t surprise people\u00a0with this.<\/strong><\/p>\n<div id=\"attachment_13403\" style=\"width: 310px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2019\/12\/Webster-City-Iowa.Ladies-night-out-Photo-by-Deb-Brown.-800x529-1.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-13403\" class=\"size-medium wp-image-13403\" src=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2019\/12\/Webster-City-Iowa.Ladies-night-out-Photo-by-Deb-Brown.-800x529-1-300x198.jpg\" alt=\"A busy retail store with diverse women shopping and working.\" width=\"300\" height=\"198\" srcset=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2019\/12\/Webster-City-Iowa.Ladies-night-out-Photo-by-Deb-Brown.-800x529-1-300x198.jpg 300w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2019\/12\/Webster-City-Iowa.Ladies-night-out-Photo-by-Deb-Brown.-800x529-1-768x508.jpg 768w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2019\/12\/Webster-City-Iowa.Ladies-night-out-Photo-by-Deb-Brown.-800x529-1.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-13403\" class=\"wp-caption-text\">People make stores into special places. Photo by Deb Brown.<\/p><\/div>\n<h2>Bonus points: Do it live!<\/h2>\n<p><strong>Why not introduce your people in a quick live video on Facebook, Instagram, SnapChat or TikTok?\u00a0<\/strong><\/p>\n<p>Save that video, then post it to your website About page.<\/p>\n<h2>Multiply it: Like and share<\/h2>\n<p>While you\u2019re online, look up your local business buddies. See if they have posted their mini-stories yet. When you find them, like and share them!<\/p>\n<p>You can do as many of these people mini-stories as you have people!<\/p>\n<h2>See the whole series:<\/h2>\n<p>Read all our articles in our\u00a0<a href=\"https:\/\/smallbizsurvival.com\/tag\/shop-indie-local\">Shop Indie Local series<\/a>.<\/p>\n<p>Learn more from\u00a0<a href=\"https:\/\/amiba.net\/sil\/\">AMIBA, the Shop Indie Local<\/a>\u00a0lead sponsor.<\/p>\n<h2>Reprint or share this article:<\/h2>\n<p><em>Shop Indie Local is our group theme for holiday marketing this year. You have my permission to forward these articles to your local retailers, merchants association, chamber of commerce, downtown development group or any one else you think would benefit from them. All you need to do is list the author as\u00a0<strong>Becky McCray of SmallBizSurvival.com<\/strong>\u00a0and then let me know who you are sharing with.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re all using the same marketing theme this year:\u00a0Shop Indie Local. When we work together to spread the word, we\u2019ll multiply how many customers we reach. Learn more from\u00a0AMIBA, the Shop Indie Local\u00a0lead sponsor. This week, introduce one of your people, the people who work for you or work with your customers. If you\u2019re the [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":14667,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[3,7,8,46],"tags":[49,520,163,265],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/11\/Shop-Indie-Local-cat.png","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/14604"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=14604"}],"version-history":[{"count":7,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/14604\/revisions"}],"predecessor-version":[{"id":14684,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/14604\/revisions\/14684"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media\/14667"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=14604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=14604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=14604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}