{"id":14602,"date":"2022-11-28T07:06:02","date_gmt":"2022-11-28T13:06:02","guid":{"rendered":"https:\/\/smallbizsurvival.com\/?p=14602"},"modified":"2022-11-16T13:45:21","modified_gmt":"2022-11-16T19:45:21","slug":"holiday-2022-marketing-share-your-holiday-traditions","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2022\/11\/holiday-2022-marketing-share-your-holiday-traditions.html","title":{"rendered":"Holiday 2022 Marketing: Share your holiday traditions"},"content":{"rendered":"<p>We\u2019re all using the same marketing theme this year:\u00a0<strong><a href=\"https:\/\/smallbizsurvival.com\/tag\/shop-indie-local\">Shop Indie Local<\/a><\/strong>. When we work together to spread the word, we\u2019ll multiply how many customers we reach.<\/p>\n<p>Learn more from\u00a0<a href=\"https:\/\/amiba.net\/sil\/\">AMIBA, the Shop Indie Local<\/a>\u00a0lead sponsor.<\/p>\n<p><a href=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/11\/2021-FB-Banner-Most-Wonderful-Time-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14669 size-large\" src=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/11\/2021-FB-Banner-Most-Wonderful-Time-800x305.jpg\" alt=\"It's the Most Wonderful Time to Shop Indie Local\" width=\"800\" height=\"305\" srcset=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/11\/2021-FB-Banner-Most-Wonderful-Time-800x305.jpg 800w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/11\/2021-FB-Banner-Most-Wonderful-Time-300x114.jpg 300w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/11\/2021-FB-Banner-Most-Wonderful-Time-768x293.jpg 768w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/11\/2021-FB-Banner-Most-Wonderful-Time-scaled.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<h2>Plan this one ahead: Share your holiday traditions<\/h2>\n<p>Customers are busy beyond belief during the holidays. Rather than talk about your business the days right before the big day, put the focus on you as a person.<\/p>\n<p><strong>Plan ahead for the busy week of Christmas: Tell about one of your family\u2019s Christmas or holiday traditions.<\/strong><\/p>\n<p>It will help your customers see you as a whole person and to see you as like themselves. So even if your family traditions aren\u2019t anything unusual, that\u2019s ok. It will make it easier to empathize with you.<\/p>\n<p>Having trouble thinking about your family\u2019s holiday traditions? Here are some starter ideas to kick off your thinking:<\/p>\n<ul>\n<li>Do you have special Christmas ornaments you always use at home?<\/li>\n<li>Do you have decorations or items handed down to you from family members? Something you remember as a child?<\/li>\n<li>What are your favorite foods at holiday dinners? Since I lived in south Texas as a kid, pecan pie would be a bonus!<\/li>\n<li>Are there special holiday items you get from another local store? In my town, Whittet\u2019s Meat Market always carries special candy around Christmas, a tradition Doug Whittet picked up from his father who also ran a meat market.<\/li>\n<li>Do you have a favorite holiday movie or show you watch as a family?<\/li>\n<\/ul>\n<p>Remember, even if these sound normal to you, that\u2019s all the more reason to share them. You\u2019re not just a faceless business owner; you\u2019re a real person that customers can understand. No online store can ever be so human.<\/p>\n<p><strong>Share a photo, too. Maybe a photo of your family during a previous Christmas.<\/strong><\/p>\n<p><a href=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/11\/1972-Christmas-Card.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14671\" src=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/11\/1972-Christmas-Card-300x298.jpg\" alt=\"A 1970s Christmas card with a black and white photo of three kids \" width=\"300\" height=\"298\" srcset=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/11\/1972-Christmas-Card-300x298.jpg 300w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/11\/1972-Christmas-Card-800x794.jpg 800w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/11\/1972-Christmas-Card-150x150.jpg 150w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/11\/1972-Christmas-Card-768x762.jpg 768w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/11\/1972-Christmas-Card.jpg 1087w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Make sure you mention the #ShopIndieLocal tag. You can do this as a post or story on Facebook or Instagram, or in print ads you\u2019re planning to run. For bonus points, do this as a live video on Instagram, TikTok or any channel you like to use with customers.<\/p>\n<p>Check your fellow local businesses online. Look for their holiday stories and cheer them on with likes, shares and comments.<\/p>\n<h2>See the whole series:<\/h2>\n<p>Read all our articles in our\u00a0<a href=\"https:\/\/smallbizsurvival.com\/tag\/shop-indie-local\">Shop Indie Local series<\/a>.<\/p>\n<p>Learn more from\u00a0<a href=\"https:\/\/amiba.net\/sil\/\">AMIBA, the Shop Indie Local<\/a>\u00a0lead sponsor.<\/p>\n<h2>Reprint or share this article:<\/h2>\n<p><em>Shop Indie Local is our group theme for holiday marketing this year. You have my permission to forward these articles to your local retailers, merchants association, chamber of commerce, downtown development group or any one else you think would benefit from them. All you need to do is list the author as\u00a0<strong>Becky McCray of SmallBizSurvival.com<\/strong>\u00a0and then let me know who you are sharing with.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re all using the same marketing theme this year:\u00a0Shop Indie Local. When we work together to spread the word, we\u2019ll multiply how many customers we reach. Learn more from\u00a0AMIBA, the Shop Indie Local\u00a0lead sponsor. Plan this one ahead: Share your holiday traditions Customers are busy beyond belief during the holidays. Rather than talk about your [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":14669,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[3,7,8,46],"tags":[520,163,265],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/11\/2021-FB-Banner-Most-Wonderful-Time-scaled.jpg","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/14602"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=14602"}],"version-history":[{"count":7,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/14602\/revisions"}],"predecessor-version":[{"id":14673,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/14602\/revisions\/14673"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media\/14669"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=14602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=14602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=14602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}