{"id":14598,"date":"2022-11-15T06:35:02","date_gmt":"2022-11-15T12:35:02","guid":{"rendered":"https:\/\/smallbizsurvival.com\/?p=14598"},"modified":"2022-11-08T13:25:22","modified_gmt":"2022-11-08T19:25:22","slug":"holiday-2022-marketing-small-business-saturday-november-26","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2022\/11\/holiday-2022-marketing-small-business-saturday-november-26.html","title":{"rendered":"Holiday 2022 Marketing: Small Business Saturday November 26"},"content":{"rendered":"

We\u2019re all using the same marketing theme this year:\u00a0Shop Indie Local<\/a><\/strong>. When we work together to spread the word, we\u2019ll multiply how many customers we reach.<\/p>\n

Learn more from AMIBA, the Shop Indie Local<\/a> lead sponsor.<\/p>\n

\"Small<\/a><\/p>\n

The big one: Small Business Saturday<\/h2>\n

Small Business Saturday is November 26, 2022, in the US.<\/p>\n

In the UK, Small Business Saturday is 3rd December 2022<\/a>.<\/p>\n

Expect a lot of media attention<\/strong><\/h2>\n

Organizations love to do #ShopSmall events, and media love to cover them. It’s their annual reminder to pay attention to local stores.<\/p>\n

Check your local organizations, chambers, business groups and your local media. Ask if anyone has received a “neighborhood champions<\/a>” kit with goodies like signs, posters or shopping bags. Who can forget their doormats?<\/p>\n

No neighborhood champion in sight? Be your own champion and get the Shop Small resources for small business owners here<\/a>. For 2022, there’s a national map you can list your business on and tools to customize signs and graphics with your business info.<\/p>\n

Plan now how you’ll promote to tie into the big boost.<\/p>\n

Jump on the bandwagon<\/h2>\n

Use everything from the Shop Small resources as well as the special Shop Indie Local Saturday logo, above.<\/p>\n

Watch for posts from your fellow local stores. More of them may be online this week gearing up for the rush of activity. Make sure you find, like and share their stuff.<\/p>\n

Tomorrow: let’s get artistic<\/h2>\n

Continuing the post-Thanksgiving rush with Artists Sunday. Then we’ll share tips for Cider (not cyber) Monday and Giving Tuesday.<\/p>\n

See the whole series:<\/h2>\n

Read all our articles in our\u00a0Shop Indie Local series<\/a>.<\/p>\n

Learn more from AMIBA, the Shop Indie Local<\/a> lead sponsor.<\/p>\n

Reprint or share this article:<\/h2>\n

Shop Indie Local is our group theme for holiday marketing this year. You have my permission to forward these articles to your local retailers, merchants association, chamber of commerce, downtown development group or any one else you think would benefit from them. All you need to do is list the author as\u00a0Becky McCray of SmallBizSurvival.com<\/strong>\u00a0and then let me know who you are sharing with.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019re all using the same marketing theme this year:\u00a0Shop Indie Local. When we work together to spread the word, we\u2019ll multiply how many customers we reach. Learn more from AMIBA, the Shop Indie Local lead sponsor. The big one: Small Business Saturday Small Business Saturday is November 26, 2022, in the US. In the UK, […]<\/p>\n","protected":false},"author":8,"featured_media":14592,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[3,7,8,46],"tags":[520,163,265,95],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/11\/SIL-Small-Business-Sat.jpg","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/14598"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=14598"}],"version-history":[{"count":6,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/14598\/revisions"}],"predecessor-version":[{"id":14638,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/14598\/revisions\/14638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media\/14592"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=14598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=14598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=14598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}