{"id":14596,"date":"2022-11-22T07:10:47","date_gmt":"2022-11-22T13:10:47","guid":{"rendered":"https:\/\/smallbizsurvival.com\/?p=14596"},"modified":"2022-11-16T14:04:02","modified_gmt":"2022-11-16T20:04:02","slug":"holiday-marketing-2022-support-your-service-businesses","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2022\/11\/holiday-marketing-2022-support-your-service-businesses.html","title":{"rendered":"Holiday Marketing 2022: Support your service businesses"},"content":{"rendered":"<p>We\u2019re all using the same marketing theme this year:\u00a0<strong><a href=\"https:\/\/smallbizsurvival.com\/tag\/shop-indie-local\">Shop Indie Local<\/a><\/strong>. When we work together to spread the word, we\u2019ll multiply how many customers we reach.<\/p>\n<p>Learn more from\u00a0<a href=\"https:\/\/amiba.net\/sil\/\">AMIBA, the Shop Indie Local<\/a>\u00a0lead sponsor.<\/p>\n<p><a href=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/11\/2021-no-logos_holiday-campaign_FINAL2-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-14670\" src=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/11\/2021-no-logos_holiday-campaign_FINAL2-300x300.jpg\" alt=\"Tis the season to Shop Indie Local\" width=\"300\" height=\"300\" srcset=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/11\/2021-no-logos_holiday-campaign_FINAL2-300x300.jpg 300w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/11\/2021-no-logos_holiday-campaign_FINAL2-800x800.jpg 800w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/11\/2021-no-logos_holiday-campaign_FINAL2-150x150.jpg 150w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/11\/2021-no-logos_holiday-campaign_FINAL2-768x768.jpg 768w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/11\/2021-no-logos_holiday-campaign_FINAL2-scaled.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<h2><strong>Be thankful for the local businesses that help you do business.<\/strong><\/h2>\n<p><strong>Think about all the other businesses you rely on.<\/strong><\/p>\n<ul>\n<li>Who sells you supplies?<\/li>\n<li>Who produces the products you sell?<\/li>\n<li>Who does your bookkeeping or sells you insurance?<\/li>\n<li>Who is your bank?<\/li>\n<li>Who takes care of your maintenance or fixes your equipment?<\/li>\n<\/ul>\n<p><strong>Every business you depend on is also helping build a stronger community.\u00a0<\/strong><\/p>\n<p>Here&#8217;s one way to feature them:<\/p>\n<ol>\n<li>Pick a favorite one, and write a three-sentence story about them.<\/li>\n<li>Be sure to tag them or mention them by name so they can find it.<\/li>\n<li>End by saying, \u201cTogether, we\u2019re making a better community. When you shift just a little more of your shopping to local stores, you help us all. #ShopIndieLocal.\u201d<\/li>\n<\/ol>\n<p>You can do this on Facebook or Instagram, or in print ads you\u2019re planning to run.<\/p>\n<p>While you\u2019re online, look up your fellow local stores. When you find them, like and share their posts!<\/p>\n<p><strong>Kind of makes you feel good to know you\u2019re giving a little thank you to another business, doesn\u2019t it? You might as well feel even better and do a few of these.<\/strong><\/p>\n<h2>See the whole series:<\/h2>\n<p>Read all our articles in our\u00a0<a href=\"https:\/\/smallbizsurvival.com\/tag\/shop-indie-local\">Shop Indie Local series<\/a>.<\/p>\n<p>Learn more from\u00a0<a href=\"https:\/\/amiba.net\/sil\/\">AMIBA, the Shop Indie Local<\/a>\u00a0lead sponsor.<\/p>\n<h2>Reprint or share this article:<\/h2>\n<p><em>Shop Indie Local is our group theme for holiday marketing this year. You have my permission to forward these articles to your local retailers, merchants association, chamber of commerce, downtown development group or any one else you think would benefit from them. All you need to do is list the author as\u00a0<strong>Becky McCray of SmallBizSurvival.com<\/strong>\u00a0and then let me know who you are sharing with.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re all using the same marketing theme this year:\u00a0Shop Indie Local. When we work together to spread the word, we\u2019ll multiply how many customers we reach. Learn more from\u00a0AMIBA, the Shop Indie Local\u00a0lead sponsor. Be thankful for the local businesses that help you do business. Think about all the other businesses you rely on. Who [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[3,7,8,46],"tags":[520,163,265],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/14596"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=14596"}],"version-history":[{"count":4,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/14596\/revisions"}],"predecessor-version":[{"id":14674,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/14596\/revisions\/14674"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=14596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=14596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=14596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}