{"id":14586,"date":"2022-11-10T07:24:58","date_gmt":"2022-11-10T13:24:58","guid":{"rendered":"https:\/\/smallbizsurvival.com\/?p=14586"},"modified":"2022-11-08T13:23:39","modified_gmt":"2022-11-08T19:23:39","slug":"holiday-2022-marketing-spotlight-on-community","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2022\/11\/holiday-2022-marketing-spotlight-on-community.html","title":{"rendered":"Holiday 2022 Marketing: Spotlight on Community"},"content":{"rendered":"

We\u2019re all using the same marketing theme this year:\u00a0Shop Indie Local<\/a><\/strong>. When we work together to spread the word, we\u2019ll multiply how many customers we reach.<\/p>\n

Learn more from AMIBA, the Shop Indie Local<\/a> lead sponsor.<\/p>\n

\"Shop<\/a><\/p>\n

Today, the focus is on your community.<\/strong> Our ultimate goal is to build a stronger community for all your local businesses, so let\u2019s share that story with customers. You can do this on any social tool, or in print ads you\u2019re planning to run.<\/p>\n

Think about a reason you\u2019re proud to be in the community. What makes you happy about it?<\/strong><\/p>\n

Write a three-sentence story about something good in your community. End by saying, \u201cTogether, we\u2019re making a better community. #ShopIndieLocal\u201d<\/p>\n

Bonus points: Do it live!<\/h2>\n

Why not tell your community story in a quick live video on Facebook, Instagram, SnapChat or TikTok?\u00a0<\/strong><\/p>\n

Multiply it: Like and share<\/h2>\n

While you\u2019re online, look up your local business buddies. See if they have posted their mini-stories yet. When you find them, like and share them!<\/p>\n

You can do as many of these community mini-stories as you like!<\/p>\n

Next week:<\/h2>\n

Next week, we’ll get ready for the post-Thanksgiving rush of Plaid Friday, Small Business Saturday, Artists Sunday, Cider (not cyber) Monday, and Giving Tuesday. (No you don’t have to do them all.)<\/p>\n

See the whole series:<\/h2>\n

Read all our articles in our\u00a0Shop Indie Local series<\/a>.<\/p>\n

Learn more from AMIBA, the Shop Indie Local<\/a> lead sponsor.<\/p>\n

Reprint or share this article:<\/h2>\n

Shop Indie Local is our group theme for holiday marketing this year. You have my permission to forward these articles to your local retailers, merchants association, chamber of commerce, downtown development group or any one else you think would benefit from them. All you need to do is list the author as\u00a0Becky McCray of SmallBizSurvival.com<\/strong>\u00a0and then let me know who you are sharing with.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019re all using the same marketing theme this year:\u00a0Shop Indie Local. When we work together to spread the word, we\u2019ll multiply how many customers we reach. Learn more from AMIBA, the Shop Indie Local lead sponsor. Today, the focus is on your community. Our ultimate goal is to build a stronger community for all your […]<\/p>\n","protected":false},"author":8,"featured_media":13352,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[9,3,7,8,46],"tags":[520,163,265],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2019\/11\/Shop-Indie-Local.jpg","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/14586"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=14586"}],"version-history":[{"count":7,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/14586\/revisions"}],"predecessor-version":[{"id":14636,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/14586\/revisions\/14636"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media\/13352"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=14586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=14586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=14586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}