{"id":14437,"date":"2022-05-15T03:57:57","date_gmt":"2022-05-15T08:57:57","guid":{"rendered":"https:\/\/smallbizsurvival.com\/?p=14437"},"modified":"2022-08-15T04:01:43","modified_gmt":"2022-08-15T09:01:43","slug":"about-small-town-rules","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2022\/05\/about-small-town-rules.html","title":{"rendered":"About Small Town Rules"},"content":{"rendered":"<h1>Your Sample of <em>Small Town Rules<\/em><\/h1>\n<p><strong>Read the full introduction and get a feel for what\u2019s in the book\u00a0<em>before<\/em>\u00a0you lay out your cash.<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/08\/SmallTownRulesSample.pdf\">PDF Sample<\/a><\/li>\n<li><a href=\"http:\/\/books.google.com\/books?id=5rE9Rxb23CoC&amp;lpg=PP1&amp;dq=isbn%3A9780789749208&amp;ganpub=k117601&amp;ganclk=GOOG_1576045364&amp;pg=PP1#v=onepage&amp;q&amp;f=false\" target=\"_blank\" rel=\"noopener\">Or browse an excerpt at Google Books<\/a><\/li>\n<\/ul>\n<h2>Ready to buy?<\/h2>\n<p>All your <a href=\"https:\/\/smallbizsurvival.com\/2022\/03\/buy-small-town-rules.html\">shopping options<\/a> are here.<\/p>\n<h2>What\u2019s in Small Town Rules<\/h2>\n<p>Technology and economics are transforming\u00a0business in a completely unexpected way:\u00a0<strong>even the largest companies must compete\u00a0for customers as if they were small, local\u00a0businesses.<\/strong><\/p>\n<p>Your customers are talking to their peers\u00a0everywhere\u2014and listening to each other,\u00a0not your carefully crafted advertising or\u00a0branding. Suddenly, communities and\u00a0personal connections are critical to your\u00a0success. <strong>It\u2019s just like doing business in a\u00a0small town,<\/strong> where \u201creputation is forever.\u201d<\/p>\n<p>Great small town and rural entrepreneurs\u00a0have been successfully overcoming these\u00a0challenges for centuries. Their solutions\u00a0have become invaluable to <strong>even the largest\u00a0companies, most dominant brands, and\u00a0most cosmopolitan businesses.<\/strong><\/p>\n<p>In Small Town Rules, Barry J. Moltz and\u00a0Becky McCray show how to adapt proven\u00a0\u201crural\u201d and \u201clocal\u201d approaches for today\u2019s\u00a0new <strong>\u201cglobal small town\u201d:<\/strong> one knitted\u00a0together through the Web, Facebook, and\u00a0Twitter. You won\u2019t just learn why these\u00a0techniques are so valuable; you\u2019ll learn\u00a0how they\u2019re being applied right now by\u00a0companies including L.L. Bean, Viking\u00a0Range and Walmart.<\/p>\n<ul>\n<li><strong>Going local, even when you\u2019re global\u00a0<\/strong><br \/>\nA seven-step plan for building crucial\u00a0connections with culture and place<\/li>\n<li><strong>\u201cPlanning for zero\u201d: surviving worst case\u00a0scenarios that kill your competitors<\/strong><br \/>\nQuestioning hidden assumptions,\u00a0knowing your \u201cseasons,\u201d and investing\u00a0for the long term<\/li>\n<li><strong>Sustaining profits and growth with\u00a0limited resources<\/strong><br \/>\n\u201cRural-style\u201d approaches to growth\u00a0and profitability in resource-constrained\u00a0environments<\/li>\n<li><strong>Adapting to the new economic realities\u00a0of self-reliance<br \/>\n<\/strong>Marketing and managing when there\u00a0won\u2019t be any bailouts or safety nets<\/li>\n<\/ul>\n<h2>Who it\u2019s for<\/h2>\n<p>Both large brands and small businesses need these rules, and <em>Small Town Rules<\/em> includes strategies for both sizes.<\/p>\n<ul>\n<li>If you are open to bringing back key business ideas like being frugal, connecting with local, keeping small work units, and planning for zero, then this is for you.<\/li>\n<li>If you want to do business on a human scale, no matter how large (or small) your organization is, then this is for you.<\/li>\n<\/ul>\n<h2>Video Clips<\/h2>\n<div>\n<h4>Introducing Small Town Rules<\/h4>\n<ul>\n<li><a href=\"http:\/\/youtu.be\/annSNL_ndHM\" target=\"_blank\" rel=\"noopener\">Barry Moltz introduces Small Town Rules<\/a>\u00a0and how all business is like small town business now.<\/li>\n<li><a href=\"http:\/\/youtu.be\/hUjIKqtNHXk\" target=\"_blank\" rel=\"noopener\">Becky McCray introduces Small Town Rules<\/a>\u00a0and what she has learned as a small town business owner.<\/li>\n<li><a href=\"http:\/\/youtu.be\/68f--JPyNY8\" target=\"_blank\" rel=\"noopener\">Becky McCray shows how the Small Town Rules come from wheat farming<\/a>.<\/li>\n<li><a href=\"http:\/\/youtu.be\/mZ_Oes63F0c\" target=\"_blank\" rel=\"noopener\">Becky McCray explains how the seasons apply in farming and in business<\/a>.<\/li>\n<\/ul>\n<h4>The individual rules<\/h4>\n<ol>\n<li><a href=\"http:\/\/youtu.be\/hUuRcE1yRKg\" target=\"_blank\" rel=\"noopener\">Barry Moltz explains Rule 1 Plan for Zero<\/a>.<\/li>\n<li><a href=\"http:\/\/youtu.be\/Rb4VqzC7nJ0\" target=\"_blank\" rel=\"noopener\">Barry Moltz explains Rule 2 Too Much Money Makes You Stupid<\/a>.<\/li>\n<li><a href=\"http:\/\/youtu.be\/Rz5ggJRVBFU\" target=\"_blank\" rel=\"noopener\">Barry Moltz explains Rule 3 Diversifying Your Risk<\/a>.<\/li>\n<li><a href=\"http:\/\/youtu.be\/kIj3OEM9JDY\" target=\"_blank\" rel=\"noopener\">Becky McCray explains Rule 4 Work Anywhere, Anywhen<\/a>.<\/li>\n<li><a href=\"http:\/\/youtu.be\/Ifim7a9Wwyk\" target=\"_blank\" rel=\"noopener\">Barry Moltz explains Rule 5 Treat Customers Like Community<\/a>.<\/li>\n<li><a href=\"http:\/\/youtu.be\/LIqqwKfQnkc\" target=\"_blank\" rel=\"noopener\">Becky McCray explains Rule 6 in Be Small but Grow Big<\/a>.<\/li>\n<li><a href=\"http:\/\/youtu.be\/9BnNg3EGFRU\" target=\"_blank\" rel=\"noopener\">Becky McCray explains Rule 7 in How Brands can Be Local<\/a>.<\/li>\n<\/ol>\n<h2>Special Features<\/h2>\n<p>Small Town Rules contains some things different from most books.<\/p>\n<ul>\n<li>Between chapters,\u00a0<strong>Powerhouse Small Town Brands<\/strong>\u00a0are profiled, including L.L. Bean, Walmart, Winnebago Industries, and Viking Range.<\/li>\n<li>To help readers implement the ideas, an appendix of\u00a0<strong>Resources<\/strong>\u00a0includes specific tools, references and links for each small town rule.<\/li>\n<li>An appendix of<strong>\u00a0Business Ideas Inspired by the Small Town Rules<\/strong>\u00a0profiles more than 20 different business ideas. Businesses of any size can use these ideas for expansion, innovation or to change the game.<\/li>\n<\/ul>\n<\/div>\n<h3>About the authors<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-14429\" src=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/08\/Barry-Moltz.jpg\" alt=\"\" width=\"300\" height=\"199\" \/>BARRY J. MOLTZ\u00a0founded and ran\u00a0small businesses for more\u00a0than 15 years. He has since\u00a0founded angel investor groups and\u00a0funds and advised the Angel Capital\u00a0Education Foundation. An\u00a0Entrepreneurship Hall of Fame\u00a0member,\u00a0Moltz\u2019s first book,\u00a0You Need to Be A Little Crazy, has been\u00a0translated into four languages worldwide.\u00a0His second book, Bounce! Failure, Resiliency\u00a0and the Confidence to Achieve Your Next\u00a0Great Success, shows how to come back\u00a0from failure and develop true business\u00a0confidence. He is also the author of BAM!\u00a0Delivering Customer Service in a Self-Service\u00a0World. He has appeared on TV and radio\u00a0programs, including The Big Idea with\u00a0Donny Deutsch, MSNBC\u2019s Your Business\u00a0and The Tavis Smiley Show, and hosts his\u00a0own web radio show, Business Insanity Talk\u00a0Radio, with guests ranging from Zappos\u00a0CEO Tony Hsieh to Guy Kawasaki, Craig\u00a0Newmark, and Seth Godin.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_14432\" style=\"width: 310px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-14432\" class=\"size-full wp-image-14432\" src=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/08\/beckymccray0157-rw-300px.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><p id=\"caption-attachment-14432\" class=\"wp-caption-text\">Becky McCray of Alva owns a cattle ranch, liquor store, and consulting firm with a small town business blog. Nov. 12, 2008, at her ranch in Alva, Okla.<\/p><\/div>\n<p>BECKY MCCRAY is a small\u00a0town entrepreneur, with a\u00a0cattle ranch, a retail liquor\u00a0store and other businesses in\u00a0Woods County, Oklahoma. A\u00a0recognized small business and social media\u00a0expert, she has spoken internationally to\u00a0over 100 conferences on small business, rural issues and social\u00a0media, including SXSW Interactive,\u00a0BlogWorld Expo, the International Economic\u00a0Development Council, 140 Characters\u00a0Conferences, Revitalize Washington, and the\u00a0Michigan Small Town and Rural Development\u00a0Conference. She publishes one of the\u00a0top 20 small business blogs in the world,\u00a0Small Biz Survival, focused on small town\u00a0small business and has been featured in Inc.,\u00a0The New York Times, BusinessWeek, and\u00a0Entrepreneur magazine. In 2011, she was\u00a0named one of 100 Small Business Influencers,\u00a0and she is listed as one of the Top 100 Most\u00a0Powerful Women on Twitter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your Sample of Small Town Rules Read the full introduction and get a feel for what\u2019s in the book\u00a0before\u00a0you lay out your cash. PDF Sample Or browse an excerpt at Google Books Ready to buy? All your shopping options are here. What\u2019s in Small Town Rules Technology and economics are transforming\u00a0business in a completely unexpected [&hellip;]<\/p>\n","protected":false},"author":103,"featured_media":14426,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[704],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/08\/Book-cover-546x786-1.png","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/14437"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/103"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=14437"}],"version-history":[{"count":1,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/14437\/revisions"}],"predecessor-version":[{"id":14438,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/14437\/revisions\/14438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media\/14426"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=14437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=14437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=14437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}