{"id":14421,"date":"2022-02-15T03:19:07","date_gmt":"2022-02-15T09:19:07","guid":{"rendered":"https:\/\/smallbizsurvival.com\/?p=14421"},"modified":"2022-08-15T03:48:10","modified_gmt":"2022-08-15T08:48:10","slug":"small-town-rules-media","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2022\/02\/small-town-rules-media.html","title":{"rendered":"Small Town Rules Media"},"content":{"rendered":"<div id=\"post-153\" class=\"posts\">\n<div class=\"entry\">\n<p>In their new book\u00a0<em>Small Town Rules<\/em>, Barry Moltz and Becky McCray show how the business world is like a global small town, and how\u00a0even the largest companies must compete for customers as if they were small, local businesses. They reveal the seven \u201crural-style\u201d solutions that have become invaluable to even the largest companies, most dominant brands, and most cosmopolitan businesses.<\/p>\n<h2>Media Coverage<\/h2>\n<p>MSNBC (video) \u2013 <a href=\"http:\/\/www.openforum.com\/videos\/think-small\" target=\"_blank\" rel=\"noopener\">Thinking Small featuring Barry Moltz<\/a><br \/>\nMSNBC (video) \u2013 <a href=\"http:\/\/www.openforum.com\/videos\/become-findable\/\" target=\"_blank\" rel=\"noopener\">Become Findable featuring Barry Moltz<\/a><\/p>\n<p>Inc \u2013\u00a0<a href=\"http:\/\/www.inc.com\/jessica-stillman\/how-to-keep-your-small-biz-values-as-your-company-grows.html\" target=\"_blank\" rel=\"noopener\">Scaling Fast? How to Keep Your Company\u2019s Core Values<\/a><\/p>\n<p>USA Today \u2013 Strauss: 5 signs that you are ready to quit your day job<\/p>\n<p>NBC Chicago \u2013\u00a0<a href=\"http:\/\/www.nbcchicago.com\/blogs\/inc-well\/Small-Biz-Consultant-Barry-Moltz-on-Why-You-Should-Blog-153087205.html#ixzz1xWt3TEYD\" target=\"_blank\" rel=\"noopener\">Small-Biz Consultant Barry Moltz on Why You Should Blog<\/a><\/p>\n<p>Daily Oklahoman\/NewsOK \u2013 Oklahoma entrepreneur\u2019s book offers tips for global success with \u2018Small Town Rules\u2019<\/p>\n<p>Small Biz Technology \u2013 Five Business Technology Books to Help Your Small Business Grow<\/p>\n<p>Simcoe Reformer \u2013\u00a0<a href=\"http:\/\/www.simcoereformer.ca\/2013\/01\/23\/rural-areas-have-a-future-expert\" target=\"_blank\" rel=\"noopener\">Rural areas have a future: expert<\/a><\/p>\n<p>GeekBeat.TV (video) \u2013\u00a0BlogWorld: Small Town Rules<\/p>\n<p>American Express Open Forum \u2013\u00a0<a href=\"http:\/\/www.openforum.com\/articles\/7-small-town-rules-for-doing-business-on-a-human-scale\" target=\"_blank\" rel=\"noopener\">7 \u201cSmall Town\u201d Rules for Doing Business on a Human Scale<\/a><\/p>\n<p>Crain\u2019s Chicago Business \u2013 <a href=\"http:\/\/www.chicagobusiness.com\/article\/20120416\/BLOGS06\/120419864\/playing-by-small-town-rules\" target=\"_blank\" rel=\"noopener\">Playing by small-town rules<\/a><\/p>\n<p>U.S. Chamber of Commerce\u2019s Free Enterprise \u2013 <a href=\"http:\/\/www.freeenterprise.com\/entrepreneur\/dont-stop-believing-your-small-business-values\" target=\"_blank\" rel=\"noopener\">Don\u2019t Stop Believing in Your Small Business Values<\/a><\/p>\n<p>Business Insider \u2013 <a href=\"http:\/\/www.businessinsider.com\/small-town-rules-for-big-success-in-business-2012-5\" target=\"_blank\" rel=\"noopener\">Small Town Rules for Big Success in Business<\/a><\/p>\n<p>Information Week \u2013 Small Town Rules That Can Help Your Business, No Matter the Size<\/p>\n<p>Marketing Profs \u2013 <a href=\"http:\/\/www.marketingprofs.com\/articles\/2012\/9119\/what-marketers-can-learn-from-farmers\" target=\"_blank\" rel=\"noopener\">What Marketers Can Learn From Farmers<\/a>\u00a0and <a href=\"http:\/\/www.marketingprofs.com\/articles\/2013\/10019\/liquor-store-model-for-social-media-marketing-success\" target=\"_blank\" rel=\"noopener\">The Liquor Store Model for Social Media Marketing Success<\/a><\/p>\n<p>Marketing Profs Daily Fix \u2013\u00a0What\u2019s the Difference Between Building a Community and Building an Audience?<\/p>\n<p>Marketing Profs (audio) \u2013 <a href=\"http:\/\/www.marketingprofs.com\/podcasts\/2012\/9450\/marketing-smarts-podcast-becky-mccray\" target=\"_blank\" rel=\"noopener\">Small Town Rules: Author Becky McCray on Marketing Smarts [Podcast]<\/a><\/p>\n<p>i2E \u2013 \u2018Small Town Rules\u2019 for Global Success<\/p>\n<p>Ragan.com \u2013 <a href=\"http:\/\/ragan.com\/Main\/Articles\/45671.aspx\" target=\"_blank\" rel=\"noopener\">What Communicators Can Learn from Farmers<\/a><\/p>\n<p>NFIB \u2013 <a href=\"http:\/\/www.nfib.com\/business-resources\/business-resources-item?cmsid=60939\" target=\"_blank\" rel=\"noopener\">Best Small Business Books Published in 2012<\/a>,\u00a0<a href=\"http:\/\/www.nfib.com\/business-resources\/business-resources-item?cmsid=62233\" target=\"_blank\" rel=\"noopener\">3 Essential Steps to Adding Another Line of Income to Your Business<\/a><\/p>\n<p>Escape from Cubicle Nation (audio) \u2013 <a href=\"http:\/\/www.escapefromcubiclenation.com\/2012\/04\/26\/small-town-rules-that-can-help-your-business-no-matter-the-size\/\" target=\"_blank\" rel=\"noopener\">Small Town Rules That Can Help Your Business, No Matter the Size<\/a><\/p>\n<p>Searching Finance \u2013\u00a0The Small Town Rules! Becky McCray talks to Searching Finance<\/p>\n<p>Kitchen Table Talks with Chris Brogan and Joe Sorge (video) \u2013 <a href=\"http:\/\/tpn.thepulsenetwork.com\/Business\/kitchen-table-talks\/ktc-of-the-week-becky-mccray\/\">KTC of the Week: Becky McCray<\/a>, excerpt on <a href=\"http:\/\/youtu.be\/gQP_2k_MaA0\">Small Town Rules<\/a><\/p>\n<p>The Pulse on Marketing (video) \u2013 <a href=\"http:\/\/tpn.thepulsenetwork.com\/marketing\/the-pulse-on-marketing\/marketing-lessons-from-farmers\/\">Marketing Lessons from Farmers<\/a><\/p>\n<p>Small Biz Technology \u2013 Book Review: Small Town Rules. Practical Lessons for Small Businesses To Do Big Things<\/p>\n<p>Small Biz Daily \u2013 <a href=\"http:\/\/www.smallbizdaily.com\/9034\/small-is-beautiful-review-of-small-town-rules\/\" target=\"_blank\" rel=\"noopener\">Small is Beautiful: Review of Small Town Rules<\/a><\/p>\n<p>Jason Falls (video) \u2013 Small Town Rules review on G+<\/p>\n<p>Talk Radio X (audio) \u2013 <a href=\"http:\/\/recordings.talkshoe.com\/TC-81009\/TS-660800.mp3\">Small Town Rules<\/a><\/p>\n<p>7 Minute Smarketer (audio) \u2013 Small Town Rules<\/p>\n<p>Mike Michalowicz author of \u201cThe Toilet Paper Entrepreneur\u201d \u2013 <a href=\"http:\/\/mikemichalowicz.com\/small-town-rules-barry-moltz\/\" target=\"_blank\" rel=\"noopener\">Playing by Small Town Rules<\/a><\/p>\n<p>Watch.tv \u2013 Customers Want Local and (video) \u2013\u00a0Interview: Small Business Entrepreneur and Author, Becky McCray<\/p>\n<p>Liz Marshall Author Teleseminars (video) \u2013 Interview with Barry Moltz, Co-Author of Small Town Rules<\/p>\n<p>Promo with Purpose \u2013\u00a0Are You Running Your Business by Small Town Rules<\/p>\n<p>Chris Brogan: Human Business Works (audio) \u2013\u00a0Becky McCray on Small Biz, Small Towns, Cattle and More<\/p>\n<p>Barbara Weltman (audio) \u2013 <a href=\"http:\/\/filesource.abacast.com\/wsradio\/buildyourbusiness\/101512\/segment1101512.mp3\">Build Your Business Radio<\/a><\/p>\n<p>Precise Selling (audio) \u2013 <a href=\"http:\/\/www.preciseselling.com\/podcast\">The Entrepreneurial Moment<\/a> (registration required)<\/p>\n<p>James Dalman \u2013\u00a0Book Review: Small Town Rules<\/p>\n<p>Kuno Creative \u2013\u00a0<a href=\"http:\/\/www.kunocreative.com\/blog\/bid\/86232\/7-Enterprise-Brand-Lessons-from-Small-Business-Entrepreneurs\" target=\"_blank\" rel=\"noopener\">7 Enterprise Brand Lessons from Small Business Entrepreneurs<\/a><\/p>\n<p>Small Business Trends \u2013 <a href=\"http:\/\/smallbiztrends.com\/2012\/05\/small-town-rules-book-review.html\" target=\"_blank\" rel=\"noopener\">Small Town Rules for Big Success in Business<\/a><\/p>\n<p>Drew McLellan: Drew\u2019s Marketing Minute \u2013 <a href=\"http:\/\/www.drewsmarketingminute.com\/2012\/04\/what-can-you-learn-from-a-small-town.html\" target=\"_blank\" rel=\"noopener\">What can you learn from a small town<\/a>?<\/p>\n<p>Rely Local \u2013 <a href=\"http:\/\/relylocalbhclaughlin.wordpress.com\/2012\/05\/11\/small-town-rules-for-big-success-in-business\/\">Small Town Rules for Big Success in Business<\/a><\/p>\n<p>Phil Gerbyshak \u2013 Small Town Rules: An interview with Becky McCray<\/p>\n<p>Small Business Labs \u2013\u00a0<a href=\"http:\/\/www.smallbizlabs.com\/2012\/05\/book-review-small-town-rules.html\" target=\"_blank\" rel=\"noopener\">Book Review: Small Town Rules<\/a><\/p>\n<p>Intrepid TV Podcast (video, audio) \u2013 Why Your Business Needs to Adopt Small Town Rules<\/p>\n<p>Social:IRL \u2013\u00a0<a href=\"http:\/\/socialirl.com\/socialirlblog\/small-town-rules-how-big-brands-and-small-businesses-can-prosper-in-a-connected-economy\/\" target=\"_blank\" rel=\"noopener\">Small Town Rules: How big brands and small businesses can prosper in a connected economy<\/a><\/p>\n<p>Business Unplugged with Carol Roth \u2013 <a href=\"http:\/\/www.carolroth.com\/blog\/customer-service-playing-by-small-town-rules\/\" target=\"_blank\" rel=\"noopener\">Customer Service: Playing by Small Town Rules<\/a><\/p>\n<p>Fierce Loyalty (audio) \u2013 Interview: Small Town Rules<\/p>\n<p>Raul J. Colon (video) \u2013 <a href=\"http:\/\/raulcolon.net\/smalltownrules\/\" target=\"_blank\" rel=\"noopener\">Small Town Rules<\/a><\/p>\n<p>Business2Community \u2013 <a href=\"http:\/\/www.business2community.com\/books\/what-can-you-learn-from-a-small-town-0171245\" target=\"_blank\" rel=\"noopener\">What Can You Learn From a Small Town?<\/a>,\u00a0<a href=\"http:\/\/www.business2community.com\/small-business\/7-enterprise-brand-lessons-from-small-business-entrepreneurs-0583191\" target=\"_blank\" rel=\"noopener\">7 Enterprise Brand Lessons from Small Business Entrepreneurs<\/a><\/p>\n<p>Matthew E. May \u2013\u00a07 \u201cSmall Town\u201d Rules for Doing Business on a Human Scale<\/p>\n<p>Attracting Clients with Erno Hannink \u2013 (video)\u00a0<a href=\"http:\/\/ernohannink.com\/becky-mccray-rural-entrepreneurs-prosper-small-towns\/\" target=\"_blank\" rel=\"noopener\">Becky McCray on small towns and making rural entrepreneurs prosper<\/a><\/p>\n<p>Flesherton Village \u2013\u00a0Rural Business \u2013 Different in the Country<\/p>\n<p>Blog Business Success (audio) \u2013 <a href=\"http:\/\/www.blogtalkradio.com\/waynehurlbert\/2012\/06\/13\/barry-moltz-becky-mccray-small-town-rules\" target=\"_blank\" rel=\"noopener\">Barry Moltz and Becky McCray: Small Town Rules<\/a><\/p>\n<p>Dennis Deery \u2013 <a href=\"http:\/\/www.dennisdeery.com\/2012\/05\/08\/small-town-rules\/\" target=\"_blank\" rel=\"noopener\">Small Town Rules<\/a><\/p>\n<p>Breakthrough Business (audio) \u2013 <a href=\"http:\/\/www.blogtalkradio.com\/breakthroughbusiness\/2012\/04\/23\/small-town-rules-prosper-in-connected-economy-bbsradio\" target=\"_blank\" rel=\"noopener\">Small Town Rules Prosper in Connected Economy<\/a><\/p>\n<p>Small Biz Lady, Succeed as Your Own Boss \u2013\u00a0<a href=\"http:\/\/succeedasyourownboss.com\/06\/2012\/how-to-help-small-businesses-get-unstuck\/\" target=\"_blank\" rel=\"noopener\">How to Help Small Businesses Get Unstuck<\/a><\/p>\n<p>Small Biz Nation (LinkedIn Group) \u2013 Book of the Month! Small Town Rules<\/p>\n<p>Sage One \u2013 Your \u201cBack to School\u201d Entrepreneur Reading List<\/p>\n<p>Urban Escapee \u2013\u00a0Small Town Rules Apply Everywhere, Right?<\/p>\n<p>Jack Macholl\u2019s blog-\u00a0<a href=\"http:\/\/jackmacholl.wordpress.com\/2014\/01\/21\/book-review-small-town-rules\/\" target=\"_blank\" rel=\"noopener\">Book Review- Small Town Rules<\/a><\/p>\n<p>Idea Girl Media \u2013 <a href=\"http:\/\/ideagirlmedia.com\/2012\/06\/big-brand-succeeds-using-small-town-rules\/\" target=\"_blank\" rel=\"noopener\">How One NYC Restaurant Succeeds Using Small Town Rules<\/a><\/p>\n<p>21 Times \u2013 Do Startups Have to Start in Big Cities?<\/p>\n<p>Urban Escapee \u2013 12 Fascinating Women Discussing Rural+Urban<\/p>\n<p>Blog Business World \u2013 Small Town Rules book review<\/p>\n<p>Lexington Herald \u2013 Public Relations: Experts write, suggest insightful reads<\/p>\n<p>Telegram.com Business \u2013\u00a0Remote-controlled underwater camera a snap (scroll down to Books)<\/p>\n<p>Social Chorus Blog \u2013\u00a0Creation, Curation and Collection and Small Town Rules at BlogWorld NYC: Wrap Ups<\/p>\n<p>BlogWorld Expo \u2013 <a href=\"http:\/\/www.blogworld.com\/2012\/06\/01\/big-cities-and-small-towns\/\" target=\"_blank\" rel=\"noopener\">Big Cities and Small Towns<\/a><\/p>\n<p>Big Brand System \u2013 <a href=\"http:\/\/www.bigbrandsystem.com\/small-business-power\/\" target=\"_blank\" rel=\"noopener\">Tiny but Mighty: Becky McCray Talks About the Power of Small Business<\/a><\/p>\n<p>Marketing Matters \u2013 <a href=\"http:\/\/marketingmatters.dexone.com\/3492\/playing-small-town-rules\/\" target=\"_blank\" rel=\"noopener\">Playing by Small Town Rules<\/a><\/p>\n<p>140Conf \u2013 Review of Becky McCray\u2019s \u2018Small Town Rules\u201d<\/p>\n<p>BizNik \u2013 Small Town Rules<\/p>\n<p>Business Opportunities with Dane Carlson \u2013\u00a0New book: Small Town Rules<\/p>\n<p>Biotone \u2013\u00a0A small town sense of community is bringing your customers together<\/p>\n<p>Broadband for America \u2013\u00a0Broadband Gives \u201cSmall Town Rules\u201d A Big City Perspective<\/p>\n<p>SmallBizLady \u2013 <a href=\"http:\/\/succeedasyourownboss.com\/07\/2012\/smallbizladys-summer-reading-list-2012\/\" target=\"_blank\" rel=\"noopener\">Summer Reading List 2012<\/a><\/p>\n<p>My VenturePad \u2013 Small Town Rules apply to you<\/p>\n<p>New York Times \u2013\u00a0<a href=\"http:\/\/boss.blogs.nytimes.com\/2012\/04\/09\/this-week-in-small-business-meatball-or-sausage\/\" target=\"_blank\" rel=\"noopener\">This Week in Small Business<\/a><\/p>\n<p>Visalia \u2013 Visalia Chamber Focuses on Small Town Business<\/p>\n<p>San Francisco Chronicle \u2013\u00a0Authors Barry Moltz and Becky McCray Introduce Small Town Rules<\/p>\n<p>Yahoo News \u2013\u00a0Authors Barry Moltz and Becky McCray Introduce Small Town Rules<\/p>\n<p>Albany Times Union \u2013\u00a0Authors Barry Moltz and Becky McCray Introduce Small Town Rules<\/p>\n<p><strong>Online Press Releases:\u00a0<\/strong><\/p>\n<p>PR Web:\u00a0<a href=\"http:\/\/www.prweb.com\/releases\/Business_Lessons\/Small_Town_Rules\/prweb9373126.htm\" target=\"_blank\" rel=\"noopener\">Authors Barry Moltz and Becky McCray Introduce Small Town Rules<\/a><\/p>\n<p>PitchEngine:\u00a0<a href=\"http:\/\/www.pitchengine.com\/smalltownrules\/announcing-small-town-rules--new-book-shares-business-lessons-from-smalltown-usa\">Announcing \u201cSmall Town Rules\u201d \u2013 New Book Shares Business Le<\/a>s<a href=\"http:\/\/www.pitchengine.com\/smalltownrules\/announcing-small-town-rules--new-book-shares-business-lessons-from-smalltown-usa\">sons from Small-Town USA<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Media Contacts<\/h2>\n<p>Barry and Becky are available for interviews, guest posts and other opportunities.<\/p>\n<ul>\n<li><a href=\"http:\/\/barrymoltz.com\/contact-barry\/\">Contact Barry<\/a><\/li>\n<li><a href=\"http:\/\/www.beckymccray.com\/contact\/\">Contact Becky<\/a><\/li>\n<\/ul>\n<h2>Book Facts<\/h2>\n<ul>\n<li><strong>Book website:<\/strong>\u00a0http:\/\/smalltownrules.com<\/li>\n<li><strong>Title:<\/strong>\u00a0Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy<\/li>\n<li><strong>Formats:\u00a0<\/strong>Hardcover: 224 pages, 6\u2033x9\u2033 $24.95. eBook: Kindle, Nook, EPUB and PDF available.<\/li>\n<li><strong>Authors:<\/strong>\u00a0Barry J. Moltz and Becky McCray<\/li>\n<li><strong>Publication Date:<\/strong>\u00a0March 23, 2012<\/li>\n<li><strong>ISBN:\u00a0<\/strong>0789749203 and\u00a0978-0789749208<\/li>\n<li><strong>Publisher:<\/strong>\u00a0Que<\/li>\n<li><strong>Sample Chapter:\u00a0<\/strong><a href=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/08\/SmallTownRulesSample.pdf\">Click here for (PDF) of Introduction<\/a><\/li>\n<\/ul>\n<h2>\u00a0Who Should Read\u00a0<em>Small Town Rules<\/em><\/h2>\n<ul>\n<li><strong>Big Brands and Urban Businesses:<\/strong>\u00a0<em>Small Town Rules<\/em>\u00a0was written to help large brands and urban businesses that are struggling with the uncertain economy, radical changes in technology, and seismic shifts in society. Today, brands find themselves trying to compete for local customers, while being bombarded by inbound messages from consumers and fans, while also coping with drastic changes in revenue. Small town businesses have been juggling this set of challenges for decades. Small towns become the learning labs for business today.<\/li>\n<li><strong>Small Business Owners:<\/strong>\u00a0Because Barry and Becky are both entrepreneurs, Small Town Rules addresses the challenges of small businesses, no matter how urban or sophisticated. Special resources address small business, and the Appendix includes small business ideas that were inspired by the Small Town Rules.<\/li>\n<\/ul>\n<h2>What are the Small Town Rules?<\/h2>\n<p><strong>The Change in the Economy<\/strong><\/p>\n<p>Rule 1. Plan for zero. There will be tough years ahead.<\/p>\n<p>Rule 2. Spend creative brainpower before spending dollars.<\/p>\n<p>Rule 3. Multiply lines of income to diversify your risk.<\/p>\n<p><strong>The Change in Technology<\/strong><\/p>\n<p>Rule 4. Work anywhere, anywhen through technology.<\/p>\n<p>Rule 5. Treat customers like community.<\/p>\n<p><strong>The Change in Society<\/strong><\/p>\n<p>Rule 6. Be proud of being small.<\/p>\n<p>Rule 7. Build your local connections.<\/p>\n<h2>Special Features<\/h2>\n<p>Small Town Rules contains some things different from most books.<\/p>\n<ul>\n<li>Between chapters,\u00a0<strong>Powerhouse Small Town Brands<\/strong>\u00a0are profiled, including L.L. Bean, Walmart, Winnebago Industries, and Viking Range.<\/li>\n<li>To help readers implement the ideas, an appendix of\u00a0<strong>Resources<\/strong>\u00a0includes specific tools, references and links for each small town rule.<\/li>\n<li>An appendix of<strong>\u00a0Business Ideas Inspired by the Small Town Rules<\/strong>\u00a0profiles more than 20 different business ideas. Businesses of any size can use these ideas for expansion, innovation or to change the game.<\/li>\n<\/ul>\n<h2>The Authors<\/h2>\n<p>While Barry Moltz lives in Chicago (population about 2.7 million) and Becky McCray lives in Hopeton, Oklahoma, (population about 30), they do share some common characteristics.<\/p>\n<p>Both are entrepreneurs. Barry has had three businesses of his own. \u00a0Becky started her first business in junior high school, and currently owns a liquor store and a cattle ranch along with her husband. (She also has a number of smaller side businesses.)<\/p>\n<p>Both talk openly about success and failure. Both have been fired. Both have gone out of business. Barry has been kicked out of business by his own partners, and he sold his last business during the Internet bubble of 1999. Becky has run for public office and lost, started businesses that went no where, and has succeeded in building stable businesses in times of intense economic turmoil.<\/p>\n<p>Barry also brings experience with large corporations through his time with IBM. Becky adds experience in agriculture, nonprofit and governmental organizations.<\/p>\n<p>They wrote the book by collaborating almost entirely online, meeting in person only a few times.<\/p>\n<p><a title=\"Authors\" href=\"http:\/\/smalltownrules.com\/authors\/\">More author bio info<\/a><\/p>\n<h2>Pictures<\/h2>\n<p><strong>Small Town Rules Cover<\/strong><\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14425 aligncenter\" src=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/08\/Book-cover-updated-crop-1.png\" alt=\"\" width=\"231\" height=\"333\" srcset=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/08\/Book-cover-updated-crop-1.png 231w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/08\/Book-cover-updated-crop-1-208x300.png 208w\" sizes=\"(max-width: 231px) 100vw, 231px\" \/><\/p>\n<div id=\"post-153\" class=\"posts\">\n<div class=\"entry\">\n<p>Source: <a href=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/08\/Book-cover-updated-crop-1.png\">https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/08\/Book-cover-updated-crop-1.png<\/a><\/p>\n<p>Larger Version: <a href=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/08\/Book-cover-546x786-1.png\">https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/08\/Book-cover-546&#215;786-1.png<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Photo of cover<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14427\" src=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/08\/SmallTownRules-179x300-2.jpg\" alt=\"\" width=\"179\" height=\"300\" \/><\/p>\n<p>Size: 1024 x 1710 pixels<\/p>\n<p>Source: <a href=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/08\/SmallTownRules-179x300-2.jpg\">https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/08\/SmallTownRules-179&#215;300-2.jpg<\/a><\/p>\n<p><strong>Author Photos<\/strong><\/p>\n<p><strong>Barry Moltz:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14429\" src=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/08\/Barry-Moltz.jpg\" alt=\"\" width=\"300\" height=\"199\" \/><\/p>\n<p>Barry Moltz Source: <a href=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/08\/Barry-Moltz.jpg\">https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/08\/Barry-Moltz.jpg<\/a><\/p>\n<p><a href=\"http:\/\/barrymoltz.com\/about-barry\/biography\/\" target=\"_blank\" rel=\"noopener\">More photos of Barry here<\/a>.<\/p>\n<p><strong>Becky McCray:<\/strong><\/p>\n<div id=\"attachment_14428\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-14428\" class=\"size-full wp-image-14428\" src=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/08\/beckymccray0105-rw-300px.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><p id=\"caption-attachment-14428\" class=\"wp-caption-text\">Becky McCray of Alva owns a cattle ranch, liquor store, and consulting firm with a small town business blog. Nov. 12, 2008, at her ranch in Alva, Okla.<\/p><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div id=\"post-153\" class=\"posts\">\n<div class=\"entry\">\n<p>Becky McCray Source: <a href=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/08\/beckymccray0105-rw-300px.jpg\">https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/08\/beckymccray0105-rw-300px.jpg<\/a><\/p>\n<p><a href=\"https:\/\/www.beckymccray.com\/assets2\/\" target=\"_blank\" rel=\"noopener\">More photos of Becky here<\/a>.<\/p>\n<h2>Videos<\/h2>\n<p>These videos are available to embed in your site.<\/p>\n<p>Introducing Small Town Rules<\/p>\n<ul>\n<li><a href=\"http:\/\/youtu.be\/annSNL_ndHM\" target=\"_blank\" rel=\"noopener\">Barry Moltz introduces Small Town Rules<\/a>\u00a0and how all business is like small town business now.<\/li>\n<li><a href=\"http:\/\/youtu.be\/hUjIKqtNHXk\" target=\"_blank\" rel=\"noopener\">Becky McCray introduces Small Town Rules<\/a>\u00a0and what she has learned as a small town business owner.<\/li>\n<li><a href=\"http:\/\/youtu.be\/68f--JPyNY8\" target=\"_blank\" rel=\"noopener\">Becky McCray shows how the Small Town Rules come from wheat farming<\/a>.<\/li>\n<li><a href=\"http:\/\/youtu.be\/mZ_Oes63F0c\" target=\"_blank\" rel=\"noopener\">Becky McCray explains how the seasons apply in farming and in business<\/a>.<\/li>\n<\/ul>\n<p>The individual rules<\/p>\n<ul>\n<li><a href=\"http:\/\/youtu.be\/hUuRcE1yRKg\" target=\"_blank\" rel=\"noopener\">Barry Moltz explains Rule 1 Plan for Zero<\/a>.<\/li>\n<li><a href=\"http:\/\/youtu.be\/Rb4VqzC7nJ0\" target=\"_blank\" rel=\"noopener\">Barry Moltz explains Rule 2 Too Much Money Makes You Stupid<\/a>.<\/li>\n<li><a href=\"http:\/\/youtu.be\/Rz5ggJRVBFU\" target=\"_blank\" rel=\"noopener\">Barry Moltz explains Rule 3 Diversifying Your Risk<\/a>.<\/li>\n<li><a href=\"http:\/\/youtu.be\/kIj3OEM9JDY\" target=\"_blank\" rel=\"noopener\">Becky McCray explains Rule 4 Work Anywhere, Anywhen<\/a>.<\/li>\n<li><a href=\"http:\/\/youtu.be\/Ifim7a9Wwyk\" target=\"_blank\" rel=\"noopener\">Barry Moltz explains Rule 5 Treat Customers Like Community<\/a>.<\/li>\n<li><a href=\"http:\/\/youtu.be\/LIqqwKfQnkc\" target=\"_blank\" rel=\"noopener\">Becky McCray explains Rule 6 in Be Small but Grow Big<\/a>.<\/li>\n<li><a href=\"http:\/\/youtu.be\/9BnNg3EGFRU\" target=\"_blank\" rel=\"noopener\">Becky McCray explains Rule 7 in How Brands can Be Local<\/a>.<\/li>\n<\/ul>\n<p>Additional videos from Que Publishing:<\/p>\n<p><a href=\"http:\/\/www.youtube.com\/watch?v=dmE1f8AJzYI&amp;feature=share&amp;list=PLzuEruZCm2xv1SokA9_9SwvPmvtY3CN2f\" target=\"_blank\" rel=\"noopener\">Playlist of all four videos<\/a><\/p>\n<ul>\n<li><a href=\"http:\/\/youtu.be\/dmE1f8AJzYI\" target=\"_blank\" rel=\"noopener\">Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy<\/a><\/li>\n<li><a href=\"http:\/\/youtu.be\/3-Fs4b3Z3jg\" target=\"_blank\" rel=\"noopener\">Small Town Rules \u2013 Rule # 5: Customer Driven Communication<\/a><\/li>\n<li><a href=\"http:\/\/youtu.be\/X5Jq8DzDfNQ\" target=\"_blank\" rel=\"noopener\">Small Town Rules \u2013 Rule # 6: Be Proud of Being Small<\/a><\/li>\n<li><a href=\"http:\/\/youtu.be\/o80R4eXlFC0\" target=\"_blank\" rel=\"noopener\">Small Town Rules \u2013 Rule #7: Be Local<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Media Contacts<\/h2>\n<p>Barry and Becky are available for interviews, guest posts and other opportunities.<\/p>\n<ul>\n<li><a href=\"http:\/\/barrymoltz.com\/contact-barry\/\" target=\"_blank\" rel=\"noopener\">Contact Barry<\/a><\/li>\n<li><a href=\"http:\/\/www.beckymccray.com\/contact\/\" target=\"_blank\" rel=\"noopener\">Contact Becky<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In their new book\u00a0Small Town Rules, Barry Moltz and Becky McCray show how the business world is like a global small town, and how\u00a0even the largest companies must compete for customers as if they were small, local businesses. They reveal the seven \u201crural-style\u201d solutions that have become invaluable to even the largest companies, most dominant [&hellip;]<\/p>\n","protected":false},"author":103,"featured_media":14426,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[704],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2022\/08\/Book-cover-546x786-1.png","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/14421"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/103"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=14421"}],"version-history":[{"count":3,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/14421\/revisions"}],"predecessor-version":[{"id":14430,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/14421\/revisions\/14430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media\/14426"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=14421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=14421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=14421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}