{"id":14336,"date":"2013-04-11T03:26:22","date_gmt":"2013-04-11T08:26:22","guid":{"rendered":"https:\/\/smallbizsurvival.com\/?p=14336"},"modified":"2022-08-11T03:29:43","modified_gmt":"2022-08-11T08:29:43","slug":"heidi-thorne-uses-two-small-town-rules","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2013\/04\/heidi-thorne-uses-two-small-town-rules.html","title":{"rendered":"Heidi Thorne uses two Small Town Rules"},"content":{"rendered":"

As we celebrate the one year anniversary of Small Town Rules and winning a 2013 Small Business Book Award, we\u2019ve asked a few friends to share the rules that are a part of their business every day. Today, Heidi Thorne shares two examples from her business:<\/strong><\/p>\n

\u201cThe most important Small Town Rules for me have been Rule #1 (Plan for Zero) and Rule #3 (Multiply lines of income to diversify risk).\"\"<\/p>\n

\u201cRule #1: (Plan for Zero)\u00a0I represented a publisher for trade newspaper advertising. Had been doing it for over 15 years. The money was pretty good and because it was 100 percent commission, I squirreled away a chunk of liquid cash in case the revenue well dried up or I decided to walk away from that business relationship. Good thing I did because within a short six months, both publisher owners passed away and not too many months later, the remaining family members folded the operation. I was planning for zero even though I didn\u2019t call it that. But it\u2019s a small town or big town rule that kept my doors open in the face of some tragic events.<\/p>\n

\u201cRule #3:\u00a0(Multiply lines of income to diversify risk) Because my business was heavily dependent on the construction industry, sales were becoming more challenging from 2009 onward. In 2011, I began exploring how I could supplement my business with other income streams. Still working on this\u2026 all the time. It does take quite a bit of resources and energy! But it\u2019s an effort that is, just now, starting to see some small gains and is completely transforming my business into a multimedia organization. I now have about four income streams and am on the lookout for even more. My only regret is that I didn\u2019t do it sooner! This must be a part of every entrepreneur\u2019s strategic plan.<\/p>\n

\u201cAgain, congratulations to you on this 1st Anniversary of your book. It\u2019s an important must-read for business owners.\u201d<\/p>\n

Heidi Thorne, Editor & Founder<\/p>\n

When Heidi reviewed Small Town Rules, she said one of my favorite quotes about it:<\/p>\n

\u201cAmid the gaggle of rah-rah follow-your-passion-the-money-will-magically-and-regularly-appear business books, this is a much needed reality check.\u201d<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

As we celebrate the one year anniversary of Small Town Rules and winning a 2013 Small Business Book Award, we\u2019ve asked a few friends to share the rules that are a part of their business every day. Today, Heidi Thorne shares two examples from her business: \u201cThe most important Small Town Rules for me have […]<\/p>\n","protected":false},"author":103,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[704],"tags":[489],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/14336"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/103"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=14336"}],"version-history":[{"count":1,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/14336\/revisions"}],"predecessor-version":[{"id":14338,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/14336\/revisions\/14338"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=14336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=14336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=14336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}