{"id":140,"date":"2012-07-24T12:34:00","date_gmt":"2012-07-24T12:34:00","guid":{"rendered":"http:\/\/smallbizsurvival.com\/?p=140"},"modified":"2014-08-27T07:45:26","modified_gmt":"2014-08-27T12:45:26","slug":"you-need-mobile-friendly-website","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2012\/07\/you-need-mobile-friendly-website.html","title":{"rendered":"You need a mobile friendly website"},"content":{"rendered":"<p>In a small town, you might think everyone already knows about your business or your well-known tourism attraction. You might think you don&#8217;t need a website at all, or that it doesn&#8217;t matter if you don&#8217;t have a mobile-friendly website. <\/p>\n<div><a href=\"https:\/\/www.flickr.com\/photos\/bjmccray\/4930754584\/\" title=\"cell phone mobile browser by bjmccray, on Flickr\"><img loading=\"lazy\" decoding=\"async\" alt=\"cell phone mobile browser\" height=\"320\" src=\"https:\/\/farm5.staticflickr.com\/4100\/4930754584_8b76ca09fb_n.jpg\" width=\"240\"><\/a><\/div>\n<p>You&#8217;d be wrong. You have new residents, people who have never needed your service before, visitors, and tourists. They don&#8217;t know about you, and they are highly likely to search for you using their phone.<\/p>\n<ul>\n<li><span>During 2011, <\/span><a href=\"http:\/\/www.networkworld.com\/news\/2012\/020712-mobile-webstats-255804.html\">mobile access to the Internet doubled<\/a><span>. \u00a0<\/span><\/li>\n<li><span>61% of smartphone users search for local information on the go. <\/span><\/li>\n<\/ul>\n<div><span>[<\/span><a href=\"http:\/\/www.localeze.com\/News-Release-Localezes-local-search-usage-study-infographic.aspx\">Localeze study<\/a><span>,<\/span><span>\u00a0December 2011, reported by\u00a0<\/span><a href=\"http:\/\/www.mpdailyfix.com\/why-every-local-business-needs-a-mobile-website\/\">Marketing Profs<\/a><span>.]\u00a0<\/span><\/p>\n<p>And I&#8217;m willing to bet that your website isn&#8217;t ready for this, because <a href=\"http:\/\/www.biakelsey.com\/Company\/Press-Releases\/120416-Less-Than-20-Percent-of-SMB-Websites-Link-to-Social-Presence,-According-to-SMB-DigitalScape.asp\">analysis<\/a> conducted by BIA\/Kelsey said that:<\/p>\n<ul>\n<li><span>&#8220;<\/span><b>93.3% of SMB websites are not mobile-compatible<\/b><span> and will not render successfully on mobile devices or smartphones.\u201d<\/span><\/li>\n<\/ul>\n<p><b>What&#8217;s the easiest way to get a mobile friendly website for a small town business? Build your site using a tool that is mobile-friendly. <\/b><br \/><b><br \/><\/b><br \/><b>Two Do-It-Yourself Choices <\/b><br \/>My liquor store site is built on <a href=\"http:\/\/www.blogger.com\/\">Blogger<\/a>, and it is automatically mobile friendly. <a href=\"http:\/\/posterous.com\/\">Posterous Spaces<\/a> is also easy to use and automatically is mobile friendly. You can build your own site without additional technical help on these services. <\/p>\n<p><b>One With-Help Choice<\/b><br \/>If you are ready to pay for website support, you can use <a href=\"http:\/\/wordpress.org\/\">WordPress<\/a>. It&#8217;s very powerful, and can be customized to be mobile friendly. However, for the majority of small business owners in small towns, it&#8217;s too much to take on alone.\u00a0<\/div>\n<div><em>New to SmallBizSurvival.com? Take the <a href=\"https:\/\/smallbizsurvival.com\/guided-tour.html\"> Guided Tour<\/a>. Like what you see? <a href=\"https:\/\/smallbizsurvival.com\/get-updates.html\">Subscribe<\/a>. <\/em><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In a small town, you might think everyone already knows about your business or your well-known tourism attraction. You might think you don&#8217;t need a website at all, or that it doesn&#8217;t matter if you don&#8217;t have a mobile-friendly website. You&#8217;d be wrong. You have new residents, people who have never needed your service before, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[3,7,2],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/140"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=140"}],"version-history":[{"count":2,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/140\/revisions"}],"predecessor-version":[{"id":7004,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/140\/revisions\/7004"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}