It’s like you want to throw a big costume party.<\/p>\n
You call a few friends, “hey, I’m going to throw a costume party.”<\/p>\n
“Great idea!” we say.\u00a0We make supportive noises, offer a few ideas, and say we’ll be glad to help. Because we are, we will be, glad to help.<\/p>\n
Then you work out a bit more on your own, and you send out the invitations, and you prepare like mad.<\/p>\n
And you wait. Nervously. For guests you *hope* will arrive. “What if no one comes to my party?”<\/p>\n
We all get that feeling in business. I think, “What if they don’t drink on Halloween this year?” Jon thinks, “What if no one turns up for the services?” Chris thinks, “What if PodCamp is a big flop?” You know, it is absolutely universal.<\/p>\n
The waiting is the killer.<\/p>\n
But when you actually get started, a few friends turn up early, and you get busy with them, and then suddenly, there is a party happening.<\/p>\n
You have a network. You’ve positioned yourself and done all that self-selling already.\u00a0You are like a well known hostess. (you’re giggling now, aren’t you?)\u00a0If you announce your party, people will show up. Really.<\/p>\n
The waiting is much worse than the reality.<\/p>\n
You say, “But imagine throwing a party and then charging at the door. FREE is easy. Getting people to pay is ridiculous. Isn’t it?”<\/p>\n
What on earth makes you think that it is that much harder to get people to pay?? It’s not!<\/p>\n
It’s just a business. Really, just like any business on the face of the earth. If it’s valuable to you, you’ll pay for it.<\/p>\n
If you put on the invitation that there’s a cover charge, people will get it. They only get upset when you SURPRISE them by charging at the door.<\/p>\n
[Thanks to Jon Swanson<\/a> for encouraging me to post this.]<\/p>\n New to SmallBizSurvival.com? Take the Guided Tour<\/a>. Like what you see? Get our updates<\/a>. Want more stories? Read our shared stories from all over<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" It’s like you want to throw a big costume party. You call a few friends, “hey, I’m going to throw a costume party.” “Great idea!” we say.\u00a0We make supportive noises, offer a few ideas, and say we’ll be glad to help. Because we are, we will be, glad to help. Then you work out a […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[23,21],"tags":[30],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/1332"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=1332"}],"version-history":[{"count":4,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/1332\/revisions"}],"predecessor-version":[{"id":10436,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/1332\/revisions\/10436"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=1332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=1332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=1332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}