{"id":12958,"date":"2019-02-04T06:00:24","date_gmt":"2019-02-04T12:00:24","guid":{"rendered":"http:\/\/smallbizsurvival.com\/?p=12958"},"modified":"2019-01-13T13:00:01","modified_gmt":"2019-01-13T19:00:01","slug":"how-restaurants-can-market-each-other-in-small-towns","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2019\/02\/how-restaurants-can-market-each-other-in-small-towns.html","title":{"rendered":"How restaurants can market each other in small towns"},"content":{"rendered":"<div id=\"attachment_12961\" style=\"width: 610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12961\" class=\"size-large wp-image-12961\" src=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2019\/01\/M-and-M-cafe-Monticello-WI-photo-by-Becky-McCray-600x800.png\" alt=\"Woman posing with a piece of pie at her cafe\" width=\"600\" height=\"800\" srcset=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2019\/01\/M-and-M-cafe-Monticello-WI-photo-by-Becky-McCray-600x800.png 600w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2019\/01\/M-and-M-cafe-Monticello-WI-photo-by-Becky-McCray-225x300.png 225w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2019\/01\/M-and-M-cafe-Monticello-WI-photo-by-Becky-McCray-768x1024.png 768w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2019\/01\/M-and-M-cafe-Monticello-WI-photo-by-Becky-McCray.png 800w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-12961\" class=\"wp-caption-text\">How can local food businesses work together to attract more diners? Here&#8217;s one practical idea. Photo M&amp;M Cafe, Monticello, Wisconsin. Photo by Becky McCray<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>I loved this restaurant marketing idea from the Texas Downtown Association:<\/p>\n<blockquote><p><strong>Collaborative Marketing for Local Restaurants<\/strong><br \/>\nIn order to compete with new chain restaurants, a group of Longview restaurateurs decided to band together to form a local marketing collective to help encourage people to \u201c<a href=\"http:\/\/chewslongview.com\/\">Chews Longview<\/a>\u201d. The marketing campaign urges people to support local businesses that give the community its unique flavor.<\/p><\/blockquote>\n<p>Now, Longview, Texas, is a small city at 80,000+ population, but I think smaller towns could adapt this idea.<\/p>\n<p>You don&#8217;t have to do a fancy group website. This kind of promotion is perfect for a social media campaign. A simple hashtag is enough to start. Even one local person could start taking pictures and posting positive comments online with a message of &#8220;chews local.&#8221;<\/p>\n<h2>Get more collaborative marketing ideas, for service and retail businesses<\/h2>\n<p><a href=\"https:\/\/saveyour.town\/cooperation\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-12303 size-full\" src=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2018\/06\/register_button_green-e1540748640922.jpg\" alt=\"Register here\" width=\"150\" height=\"47\" \/><\/a>In the just-released video from SaveYour.Town, Deb Brown and I share more cooperative and collaborative marketing ideas that any business can use to better reach local customers. It doesn&#8217;t take a formal organization or big funding. Anyone can put them into practice right away. Learn more about <a href=\"https:\/\/saveyour.town\/cooperation\/\">Cooperation Creates More Customers here<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; I loved this restaurant marketing idea from the Texas Downtown Association: Collaborative Marketing for Local Restaurants In order to compete with new chain restaurants, a group of Longview restaurateurs decided to band together to form a local marketing collective to help encourage people to \u201cChews Longview\u201d. The marketing campaign urges people to support local [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":12961,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[3,7,8,46,11],"tags":[412,413,411],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2019\/01\/M-and-M-cafe-Monticello-WI-photo-by-Becky-McCray.png","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/12958"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=12958"}],"version-history":[{"count":1,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/12958\/revisions"}],"predecessor-version":[{"id":12962,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/12958\/revisions\/12962"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media\/12961"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=12958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=12958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=12958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}