{"id":12627,"date":"2018-10-10T08:24:41","date_gmt":"2018-10-10T13:24:41","guid":{"rendered":"http:\/\/smallbizsurvival.com\/?p=12627"},"modified":"2018-10-09T11:39:29","modified_gmt":"2018-10-09T16:39:29","slug":"is-it-really-a-deal","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2018\/10\/is-it-really-a-deal.html","title":{"rendered":"Is it really a deal?"},"content":{"rendered":"
\"Deal\"

Photo (CC) Mike Cohen, on Flickr<\/p><\/div>\n

I am sure we all have been asked, “Do you want the meal deal?”\u00a0<\/strong><\/p>\n

And it doesn’t stop there. Deals surround us.<\/strong> Go for a simple oil change and you might be presented with a package deal that includes a new air filter, tire rotation, and more. Buy a car and get offered an extended warranty or free oil changes for life as a special deal. Last week I even had the opportunity to get free batteries for the life of an electronic device I bought all for a flat, up-front fee.<\/p>\n

A place I frequent often offered me this opportunity:<\/p>\n

\"Is

Photo by Glenn Muske<\/p><\/div>\n

Every time I have such an opportunity, I question, “Is it a REAL deal?”<\/strong><\/p>\n

What is a deal depends on the buyer? I might argue that chips and a pickle doesn’t make a sandwich a deal. Other places I go offer that as the basic order. Upgrading to fries and a drink are the standard upgrade deal. And this same idea holds true no matter what type of business you run. Something doesn’t make it a deal because you, the owner, tell me that. What makes it a deal is if I, as the customer, see it as one. It is much like the idea discussed when developing an effective rewards program<\/a>.<\/p>\n

So the next time you want to offer a deal, check with your customers to see what they might want.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

I am sure we all have been asked, “Do you want the meal deal?”\u00a0 And it doesn’t stop there. Deals surround us. Go for a simple oil change and you might be presented with a package deal that includes a new air filter, tire rotation, and more. Buy a car and get offered an extended […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[8,17,21],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/12627"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=12627"}],"version-history":[{"count":4,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/12627\/revisions"}],"predecessor-version":[{"id":12633,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/12627\/revisions\/12633"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=12627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=12627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=12627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}