{"id":12598,"date":"2018-10-29T06:22:59","date_gmt":"2018-10-29T11:22:59","guid":{"rendered":"http:\/\/smallbizsurvival.com\/?p=12598"},"modified":"2019-01-06T10:00:53","modified_gmt":"2019-01-06T16:00:53","slug":"how-any-business-can-be-part-of-downtown-events-by-going-mobile","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2018\/10\/how-any-business-can-be-part-of-downtown-events-by-going-mobile.html","title":{"rendered":"How any business can be part of downtown events by going mobile"},"content":{"rendered":"<div id=\"attachment_12599\" style=\"width: 810px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.instagram.com\/p\/Bl_8Abqlxxq\/?taken-by=beckymccray\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-12599\" class=\"wp-image-12599 size-large\" title=\"Photo by Becky McCray\" src=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2018\/09\/Handing-out-ice-cream-from-the-cart-in-Colfax-WA-800x561.png\" alt=\"Haley, Jamie and Karlie hand out ice cream from their mobile ice cream cooler\" width=\"800\" height=\"561\" srcset=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2018\/09\/Handing-out-ice-cream-from-the-cart-in-Colfax-WA.png 800w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2018\/09\/Handing-out-ice-cream-from-the-cart-in-Colfax-WA-300x210.png 300w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2018\/09\/Handing-out-ice-cream-from-the-cart-in-Colfax-WA-768x539.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><p id=\"caption-attachment-12599\" class=\"wp-caption-text\">Rather than sitting at a booth all evening, Haley, Jamie and Karlie from Umpqua Bank walked around and made people happy during the First Thursday event in downtown Colfax, Washington.<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>When you hold events downtown, the businesses that aren&#8217;t located downtown sometimes feel left out. There&#8217;s one bank not in downtown, that figured out a great way to participate in the First Thursday fun in downtown Colfax, Washington.<\/p>\n<p>They could have done what other groups are doing and set up a booth on the sidewalk and handed out their advertising items and talked to people. They were smart, though, and didn&#8217;t do a booth. They went mobile.<\/p>\n<p>The bank has an insulated cooler. They filled it with ice cream bars, popsicles and frozen treats. Then they put it on a wagon and pulled it around the event, handing out cool goodness.<\/p>\n<p>Was it effective advertising for their business? I can&#8217;t say, but I can tell you it was effective community building.<\/p>\n<p><strong>Here&#8217;s your assignment: figure out how you could be a part of the next downtown event by going mobile.\u00a0<\/strong><\/p>\n<p><em>New to SmallBizSurvival.com? Take the\u00a0<a href=\"https:\/\/smallbizsurvival.com\/guided-tour.html\">Guided Tour<\/a>. Like what you see?\u00a0<a href=\"https:\/\/smallbizsurvival.com\/get-updates.html\">Get our updates<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; When you hold events downtown, the businesses that aren&#8217;t located downtown sometimes feel left out. There&#8217;s one bank not in downtown, that figured out a great way to participate in the First Thursday fun in downtown Colfax, Washington. They could have done what other groups are doing and set up a booth on the [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":12599,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[22,9,3,7,8],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2018\/09\/Handing-out-ice-cream-from-the-cart-in-Colfax-WA.png","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/12598"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=12598"}],"version-history":[{"count":3,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/12598\/revisions"}],"predecessor-version":[{"id":12602,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/12598\/revisions\/12602"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media\/12599"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=12598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=12598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=12598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}