{"id":12576,"date":"2018-10-01T05:46:40","date_gmt":"2018-10-01T10:46:40","guid":{"rendered":"http:\/\/smallbizsurvival.com\/?p=12576"},"modified":"2018-12-09T12:41:58","modified_gmt":"2018-12-09T18:41:58","slug":"retailers-fill-all-empty-space-floor-to-ceiling","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2018\/10\/retailers-fill-all-empty-space-floor-to-ceiling.html","title":{"rendered":"Retailers: Fill all empty space, floor to ceiling"},"content":{"rendered":"<div id=\"attachment_11877\" style=\"width: 810px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11877\" class=\"size-full wp-image-11877\" src=\"https:\/\/ac7af1a7.ithemeshosting.com.php72-38.lan3-1.websitetestlink.com\/wp-content\/uploads\/2017\/12\/Galveston-Texas-small-business-3a.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2017\/12\/Galveston-Texas-small-business-3a.jpg 800w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2017\/12\/Galveston-Texas-small-business-3a-300x225.jpg 300w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2017\/12\/Galveston-Texas-small-business-3a-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><p id=\"caption-attachment-11877\" class=\"wp-caption-text\">What&#8217;s up? Look at all the space above your shelves that could be working for you. Photo by Becky McCray.<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>Empty space is an enemy of small town retail stores. Empty shelves and empty space make customers think you don&#8217;t have much to sell. They already think you don&#8217;t have much because that&#8217;s the stereotype of small town stores.<\/p>\n<p>You can combat this perception easily: <strong>fill all empty space, floor to ceiling.\u00a0<\/strong><\/p>\n<p>Secret: <strong>You can fill with anything relevant to your business.<\/strong><\/p>\n<ul>\n<li>Use gift bags with tissue paper to fill the top shelf<\/li>\n<li>Fill lower shelves with empty merchandise boxes<\/li>\n<li>Hang themed items from the ceiling<\/li>\n<li>Use &#8220;shop small&#8221; decorations like banners and pendants to fill in<\/li>\n<\/ul>\n<p>Use whatever works in your business. One paint store used empty paint cans to fill the top shelf. They didn&#8217;t even have labels, but they filled the space!<\/p>\n<p>The kitchen store in the picture used all kinds of vintage kitchen items to fill empty ceiling space. Almost any business can find some vintage-themed items to display.<\/p>\n<p>It&#8217;s better for your rural store to feel a bit crowded than to feel sparse. You&#8217;d rather have customers thinking, &#8220;They have a lot of stuff&#8221; than &#8220;There wasn&#8217;t much in that store.&#8221;<\/p>\n<p><em>New to SmallBizSurvival.com? Take the\u00a0<a href=\"https:\/\/smallbizsurvival.com\/guided-tour.html\">Guided Tour<\/a>. Like what you see?\u00a0<a href=\"https:\/\/smallbizsurvival.com\/get-updates.html\">Get our updates<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Empty space is an enemy of small town retail stores. Empty shelves and empty space make customers think you don&#8217;t have much to sell. They already think you don&#8217;t have much because that&#8217;s the stereotype of small town stores. You can combat this perception easily: fill all empty space, floor to ceiling.\u00a0 Secret: You [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":11877,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[22,3,7,8],"tags":[49],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2017\/12\/Galveston-Texas-small-business-3a.jpg","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/12576"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=12576"}],"version-history":[{"count":5,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/12576\/revisions"}],"predecessor-version":[{"id":12581,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/12576\/revisions\/12581"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media\/11877"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=12576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=12576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=12576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}