{"id":12,"date":"2013-03-04T11:30:00","date_gmt":"2013-03-04T11:30:00","guid":{"rendered":"http:\/\/smallbizsurvival.com\/?p=12"},"modified":"2016-09-27T14:00:35","modified_gmt":"2016-09-27T19:00:35","slug":"find-niche-fill-niche-and-kill-niche","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2013\/03\/find-niche-fill-niche-and-kill-niche.html","title":{"rendered":"Find a niche, fill the niche and kill the niche"},"content":{"rendered":"

The sharpest marketing advice I’ve heard came not from some marketing guru but from a small town photographer, one who built a global business from a home base in a small town.<\/p>\n\n\n\n\n
\"Mike<\/a><\/td>\n<\/tr>\n
Mike Klemme found a niche, filled it,
and killed it. And that is how he
built a global business.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Mike Klemme is a professional photographer from Enid, Oklahoma (population 47,000). He said he built his business on the Red Adair model: be the one<\/i> to call. That niche marketing has taken him around the world to do what he does best: photograph golf courses<\/a>.<\/p>\n

I heard his marketing advice at a photography event back in 2010.<\/p>\n

Find a niche, fill the niche and kill the niche, <\/b>Klemme said. <\/p>\n

Here’s how he outlined the process:<\/p>\n

    \n
  1. Pick a niche without an existing specialist, <\/b>one that capitalizes on your skills and abilities.\u00a0<\/li>\n
  2. Start learning all you can about it;<\/b>\u00a0read the trade publications.\u00a0<\/li>\n
  3. Network, <\/b>meet everyone involved, know the industry players and become a guru in your specialty.\u00a0<\/li>\n
  4. Get beyond the obvious;<\/b> develop your own perspective and your own style.\u00a0<\/li>\n
  5. Slam the door on that niche<\/b> by being the absolute best.<\/li>\n
  6. Find your tribe of people<\/b> who are passionate about the topic. Communicate directly with them.<\/li>\n
  7. Build great partnerships.<\/b> Find compatible professionals, and grow your work together.\u00a0<\/li>\n<\/ol>\n

    Klemme may have been thinking about photographers when he put together his points, but I’m thinking about how many different small-town professionals could use these ideas to build their own global business and kill their niche.<\/p>\n

    New to SmallBizSurvival.com? Take the Guided Tour<\/a>. Like what you see? Subscribe<\/a>. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    The sharpest marketing advice I’ve heard came not from some marketing guru but from a small town photographer, one who built a global business from a home base in a small town. Mike Klemme found a niche, filled it,and killed it. And that is how hebuilt a global business. Mike Klemme is a professional photographer […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[3,7,8],"tags":[104],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/12"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=12"}],"version-history":[{"count":2,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/12\/revisions"}],"predecessor-version":[{"id":6891,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/12\/revisions\/6891"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=12"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=12"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}