{"id":11858,"date":"2017-12-13T09:33:20","date_gmt":"2017-12-13T15:33:20","guid":{"rendered":"http:\/\/smallbizsurvival.com\/?p=11858"},"modified":"2017-12-06T09:48:08","modified_gmt":"2017-12-06T15:48:08","slug":"getting-marketing-message-seen","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2017\/12\/getting-marketing-message-seen.html","title":{"rendered":"Getting Your Marketing Message Seen"},"content":{"rendered":"<div id=\"attachment_11860\" style=\"width: 310px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11860\" class=\"size-medium wp-image-11860\" src=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2017\/12\/Eyes-on-CC-Michael-Rhys-Flickr-300x200.jpg\" alt=\"Eyes on\" width=\"300\" height=\"200\" srcset=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2017\/12\/Eyes-on-CC-Michael-Rhys-Flickr-300x200.jpg 300w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2017\/12\/Eyes-on-CC-Michael-Rhys-Flickr-768x512.jpg 768w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2017\/12\/Eyes-on-CC-Michael-Rhys-Flickr-800x533.jpg 800w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2017\/12\/Eyes-on-CC-Michael-Rhys-Flickr.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-11860\" class=\"wp-caption-text\">Photo (CC) by Michael Rhys, on Flickr<\/p><\/div>\n<p><strong>The numbers are daunting.<\/strong> Every 60 seconds,<\/p>\n<ul>\n<li>347,000 tweets are shared.<\/li>\n<li>510,000 Facebook comments are made.<\/li>\n<li>5,100 Instagram photos are liked.<\/li>\n<li>48 hours of video are uploaded on YouTube.<\/li>\n<\/ul>\n<p>Now add information we get from other online information sources such as email, blogs and websites.<\/p>\n<p>Then there is what might be called the traditional sources of marketing information via print, radio and television.<\/p>\n<p>Finally, don\u2019t forget the billboards, business signs, networking events, etc. etc.<\/p>\n<p><strong>And you want your small-business marketing message to be noticed. Is this realistic?<\/strong><\/p>\n<p>Don\u2019t despair. It certainly is possible. Just remember:<\/p>\n<ol>\n<li>Marketing is not a \u201cone and done\u201d effort. You need to keep your name in front of the audience. Research shows that our memory is short. After a month, we can recall only about 25% of the messages we saw.<\/li>\n<li>Target your message. Know who would be the best market for your good or service and target that demographic. This means using the media and words that will attract potential customers<\/li>\n<li>Make your message clear. Get people to do something \u2013 read more, click here, check us out, stop in, or buy are just some options.<\/li>\n<li>Brand, brand, brand \u2013 From the promises you make to the colors and fonts you use to the experience people have, all of these are part of your<a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/31739\/7-components-that-comprise-a-comprehensive-brand-strategy.aspx\"> brand<\/a>. All must be consistent and repeated over and over.<\/li>\n<\/ol>\n<p>And don\u2019t forget that as a small-business owner, you are a significant part of your brand. You represent the company in what you do and say. Networking is crucial. Your personal message and actions are as much a part of the company as are the rest of your marketing efforts.<\/p>\n<p><strong>Getting seen is a crucial step in building a successful, sustainable business. You have to make it happen.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><!--more-->The following past <em>Small Business Survival<\/em> articles will also help you develop your marketing effort. Search the site for even more help.<\/p>\n<p style=\"padding-left: 60px;\"><a href=\"https:\/\/smallbizsurvival.com\/2016\/08\/understanding-marketing-vs-branding.html\">Understanding Marketing and Branding<\/a><\/p>\n<p style=\"padding-left: 60px;\"><a href=\"https:\/\/smallbizsurvival.com\/2006\/01\/small-business-branding-its-not-we-its.html\">Small Business Branding \u2013 It\u2019s Not \u201cWe\u201d, It\u2019s \u201cMe\u201d<\/a><\/p>\n<p style=\"padding-left: 60px;\"><a href=\"https:\/\/smallbizsurvival.com\/2017\/06\/marketing-it-used-to-be-so-easy.html\">Marketing: It Used to be so Easy<\/a><\/p>\n<p style=\"padding-left: 60px;\"><a href=\"https:\/\/smallbizsurvival.com\/2015\/11\/good-marketing-answers-the-why-question.html\">Good Marketing Answers the \u2018Why\u2019 Question<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The numbers are daunting. Every 60 seconds, 347,000 tweets are shared. 510,000 Facebook comments are made. 5,100 Instagram photos are liked. 48 hours of video are uploaded on YouTube. Now add information we get from other online information sources such as email, blogs and websites. Then there is what might be called the traditional sources [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[7,8,17,21],"tags":[338,206,170,73,153,48,227],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/11858"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=11858"}],"version-history":[{"count":2,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/11858\/revisions"}],"predecessor-version":[{"id":11861,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/11858\/revisions\/11861"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=11858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=11858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=11858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}