{"id":11187,"date":"2017-03-13T06:02:44","date_gmt":"2017-03-13T11:02:44","guid":{"rendered":"http:\/\/smallbizsurvival.com\/?p=11187"},"modified":"2019-03-08T08:58:23","modified_gmt":"2019-03-08T14:58:23","slug":"your-secret-advertising-tool-empty-buildings-downtown-as-billboards","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2017\/03\/your-secret-advertising-tool-empty-buildings-downtown-as-billboards.html","title":{"rendered":"Your secret advertising tool: empty buildings downtown as billboards"},"content":{"rendered":"<p>Seems like every rural downtown has a few: empty buildings or buildings used for storage. Those empty buildings are actually a potential advertising tool.<\/p>\n<p>Look at these examples that <a href=\"http:\/\/www.mtcoks.com\/economic\/economic.html\">Vienna Lee showed me in\u00a0Elkhart, Kansas<\/a>. Both buildings are empty, with only the front windows used to advertise other businesses.<\/p>\n<div id=\"attachment_11188\" style=\"width: 610px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2017\/03\/Elkhart-Kansas-5-e1489370796221.jpeg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11188\" class=\"wp-image-11188 size-large\" src=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2017\/03\/Elkhart-Kansas-5-e1489370796221-600x800.jpeg\" alt=\"Empty building with windows advertising a moving and storage business\" width=\"600\" height=\"800\" srcset=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2017\/03\/Elkhart-Kansas-5-e1489370796221-600x800.jpeg 600w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2017\/03\/Elkhart-Kansas-5-e1489370796221-225x300.jpeg 225w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2017\/03\/Elkhart-Kansas-5-e1489370796221-768x1024.jpeg 768w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2017\/03\/Elkhart-Kansas-5-e1489370796221.jpeg 900w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><p id=\"caption-attachment-11188\" class=\"wp-caption-text\">This banner gives the illusion of looking into the front display space and seeing boxes stacked there.<\/p><\/div>\n<p>&nbsp;<\/p>\n<div id=\"attachment_11189\" style=\"width: 810px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2017\/03\/Elkhart-Kansas-4.jpeg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-11189\" class=\"wp-image-11189 size-large\" src=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2017\/03\/Elkhart-Kansas-4-800x600.jpeg\" alt=\"Empty building with windows advertising a satellite TV business\" width=\"800\" height=\"600\" srcset=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2017\/03\/Elkhart-Kansas-4-800x600.jpeg 800w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2017\/03\/Elkhart-Kansas-4-300x225.jpeg 300w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2017\/03\/Elkhart-Kansas-4-768x576.jpeg 768w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2017\/03\/Elkhart-Kansas-4.jpeg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><p id=\"caption-attachment-11189\" class=\"wp-caption-text\">This satellite business used existing advertising materials (signs, stand-ups and banners) to fill the windows of this empty building.<\/p><\/div>\n<p>The hardest part may be talking the empty building owner into agreeing. It may help to point out that everyone benefits: you get the advertising, the building owner gets a little revenue until they can find a new tenant, and the downtown gets something better to look at than an empty shop.<\/p>\n<p>Also check out this example of <a href=\"https:\/\/smallbizsurvival.com\/2010\/12\/what-to-do-with-empty-downtown.html\">renting just the front windows for advertising in Alva, Oklahoma<\/a>.<\/p>\n<h3>Would you rather fill those empty buildings with new businesses?\u00a0Deb Brown and I have put together a Toolkit to show you how she filled empty buildings by running a tour. You can get the details at the <a href=\"http:\/\/saveyour.town\/tourkit\/\">Tour of Empty Buildings Toolkit<\/a>.<\/h3>\n<p><em>New to SmallBizSurvival.com? Take the <a href=\"https:\/\/smallbizsurvival.com\/guided-tour.html\">Guided Tour<\/a>. Like what you see? <a href=\"https:\/\/smallbizsurvival.com\/get-updates.html\">Get our updates<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seems like every rural downtown has a few: empty buildings or buildings used for storage. Those empty buildings are actually a potential advertising tool. Look at these examples that Vienna Lee showed me in\u00a0Elkhart, Kansas. Both buildings are empty, with only the front windows used to advertise other businesses. &nbsp; The hardest part may be [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":11188,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[3,7,8],"tags":[390,424,141,425,426],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2017\/03\/Elkhart-Kansas-5-e1489370796221.jpeg","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/11187"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=11187"}],"version-history":[{"count":5,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/11187\/revisions"}],"predecessor-version":[{"id":13077,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/11187\/revisions\/13077"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media\/11188"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=11187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=11187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=11187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}