{"id":1116,"date":"2008-08-20T21:13:00","date_gmt":"2008-08-20T21:13:00","guid":{"rendered":"http:\/\/smallbizsurvival.com\/?p=1116"},"modified":"2014-08-27T07:48:07","modified_gmt":"2014-08-27T12:48:07","slug":"can-they-answer-this-question","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2008\/08\/can-they-answer-this-question.html","title":{"rendered":"Can they answer this question?"},"content":{"rendered":"<p><strong>What do you do?<br \/><\/strong><br \/>Ok. So let\u2019s say you\u2019re at conference or event. And you\u2019re asked <em><strong>What do you do<\/strong><\/em>? And you\u2019re prepared. You\u2019re clear, caffeinated, ready-to-answer; you\u2019ve rehearsed your elevator speech. And you deliver it perfectly, seamlessly.<\/p>\n<p>Fantastic. One person is impressed. Maybe an influential.<\/p>\n<p>Meanwhile, back-at-the-office\u2026everyone\u2019s answering that question with every phone call, email, invoice sent out, statement generated, commission paid.<\/p>\n<p>Are they answering it the same way as you just answered the question? Or do they answer it in their own way\u2026?<\/p>\n<p>True, that would be <em>authentic<\/em>. But is it authentic for <em>you <\/em>and what <em>you<\/em> do?<\/p>\n<p>In some respects, it doesn\u2019t matter. The one person whose opinion does matter is your customer. And what you do, in their experience, is based solely on what nearly everyone else but you does for them.<\/p>\n<p>It could be your answer\u2019s the one that\u2019s not authentic\u2026.Did you ever think about that?<\/p>\n<p>So, back to the question. Can everyone at your company answer this question: <strong><em>What do You do?<\/em> <\/strong>(And answer it in the same way, at least from the same page.)<\/p>\n<p>Are you sure? Ask \u2018em.<\/p>\n<p>This post inspired from reading <a href=\"http:\/\/www.artofthestart.com\/\"><em>Art of the Start<\/em><\/a>.<\/p>\n<p>******************************************<\/p>\n<p>Zane Safrit\u2019s passion is small business and the operations\u2019 excellence required to deliver a product that creates word-of-mouth, customer referrals and instills pride in those whose passion created it. He blogs about health care issues each Monday at http:\/\/zanesafrit.typepad.com. There on the sidebar is a list of blogs and resources to educate yourself on the health care challenges you face, I face, we all face together. He also writes on small business, word of mouth, marketing, branding, innovation, and failure. He previously served as CEO of Conference Calls Unlimited.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do you do?Ok. So let\u2019s say you\u2019re at conference or event. And you\u2019re asked What do you do? And you\u2019re prepared. You\u2019re clear, caffeinated, ready-to-answer; you\u2019ve rehearsed your elevator speech. And you deliver it perfectly, seamlessly. Fantastic. One person is impressed. Maybe an influential. Meanwhile, back-at-the-office\u2026everyone\u2019s answering that question with every phone call, email, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[7],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/1116"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=1116"}],"version-history":[{"count":1,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/1116\/revisions"}],"predecessor-version":[{"id":7904,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/1116\/revisions\/7904"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=1116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=1116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=1116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}