{"id":11099,"date":"2017-02-01T09:37:03","date_gmt":"2017-02-01T15:37:03","guid":{"rendered":"http:\/\/smallbizsurvival.com\/?p=11099"},"modified":"2017-01-31T08:42:15","modified_gmt":"2017-01-31T14:42:15","slug":"consistency-is-the-key-in-customer-service","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2017\/02\/consistency-is-the-key-in-customer-service.html","title":{"rendered":"Consistency is the Key in Customer Service"},"content":{"rendered":"<div id=\"attachment_9282\" style=\"width: 310px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9282\" class=\"size-medium wp-image-9282\" src=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2015\/05\/customer-satisfaction-Ninlan-Reid-Flickr-300x225.jpg\" alt=\"Satisfied customer\" width=\"300\" height=\"225\" srcset=\"https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2015\/05\/customer-satisfaction-Ninlan-Reid-Flickr-300x225.jpg 300w, https:\/\/smallbizsurvival.com\/wp-content\/uploads\/2015\/05\/customer-satisfaction-Ninlan-Reid-Flickr.jpg 320w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-9282\" class=\"wp-caption-text\">Photo (CC) by Ninlan Reid, on Flickr<\/p><\/div>\n<p>No doubt about it: We all like to have a \u201cwow\u201d customer experience.<\/p>\n<p>Yet research has found that, while the \u201cknock your socks off\u201d experience is one you remember, <strong>what gets customers back in the door is when they receive ongoing solid, good service<\/strong> <strong>from your company time and time again.<\/strong><\/p>\n<p>Consumers like<strong> consistency.<\/strong> They want to know what they had today, while shopping in your store, will be the same tomorrow, next week and next year. That is the standard you need to strive for in your small business.<\/p>\n<p>Great experiences get talked about, but through time, the memory fades and other experiences begin to color what happened. As I think back through the years, I can talk about several outstanding experiences I have had. Yet ask me about the company today and I also will talk about how on later occasions, these businesses failed to meet my standards, let alone continue to hit that high plateau.<\/p>\n<p>Thus the one \u201cwow\u201d moment gets your business visibility in the short run only. Companies that offer <strong>continued solid customer service<\/strong> though are where the consumer becomes an ambassador.<\/p>\n<p>Focus your efforts on understanding and fulfilling expectations. <strong>Achieving that becomes part of your brand.<\/strong> It\u2019s what people are looking for.<\/p>\n<p>Mark Twain\u2019s comments on this still are valid today,<strong> \u201cAlways do right! This will gratify some people and astonish the rest.\u201d<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No doubt about it: We all like to have a \u201cwow\u201d customer experience. Yet research has found that, while the \u201cknock your socks off\u201d experience is one you remember, what gets customers back in the door is when they receive ongoing solid, good service from your company time and time again. Consumers like consistency. They [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[4,8,17],"tags":[182,177,48,227,156],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/11099"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=11099"}],"version-history":[{"count":2,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/11099\/revisions"}],"predecessor-version":[{"id":11101,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/11099\/revisions\/11101"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=11099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=11099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=11099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}