{"id":10663,"date":"2016-08-24T09:45:06","date_gmt":"2016-08-24T14:45:06","guid":{"rendered":"http:\/\/smallbizsurvival.com\/?p=10663"},"modified":"2016-08-10T13:44:07","modified_gmt":"2016-08-10T18:44:07","slug":"stand-out-with-small-town-service","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2016\/08\/stand-out-with-small-town-service.html","title":{"rendered":"Stand Out with Small-town Service"},"content":{"rendered":"
\"Business

Photo by Glenn Muske<\/p><\/div>\n

It may be that I grew up in a small town area, but mention “small-town service”<\/strong> to people and they will know what you are talking about.<\/p>\n

So when I saw the tagline on this business sign, I felt I understood how this business treated their customers. <\/strong>(You can read more about developing the tagline for your business at my previous post, Seven Steps to a Small Business Tagline<\/a>. )<\/p>\n

I am talking about that feeling of being known, the feeling that someone will take the extra steps to make sure you are satisfied.<\/p>\n

Let me give you an example. \u00a0Several years back, my family and I were driving through Missouri and we had a flat tire. \u00a0I am a farm boy so not a problem, except I couldn’t get the wheel rim loose from the wheel studs. Well, a helpful patrol officer stop and gave me a tip. Not only that but he then led us to the nearest town. He knew a station that, although closed, would probably help us get the tire fixed and get us back on our way. The service station was closed but opened up, rapidly put on a new tire and we were on the road again.<\/p>\n

That’s an example of small-town service.<\/p>\n

Yet, small-town service does not just happen<\/strong>. I have had similar assistance in the big cities as well.<\/p>\n

So what is small-town service?<\/p>\n

It begins with conversation and a person willing to listen<\/strong> to what we need. It isn’t about what they have to sell but our needs.<\/p>\n

The conversation leads to a connection and then on to assistance<\/strong>. I have experienced people going well out of the normal course of their business to help me get what I want. I have even had a referral to a competitor who had what I wanted. (Remember the scene from “Miracle on 34th Street.<\/a>“)<\/p>\n

Small-town businesses, most often small businesses, should take advantage<\/strong> of their ability to connect with customers. It’s an advantage that businesses in a larger city can achieve only through much more effort. In the small town you don’t have to create community. You are surrounded by it as you work and live.<\/p>\n

Small-town service is real. Customers know it when they receive it and will return for more.\u00a0<\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

It may be that I grew up in a small town area, but mention “small-town service” to people and they will know what you are talking about. So when I saw the tagline on this business sign, I felt I understood how this business treated their customers. (You can read more about developing the tagline […]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":""},"categories":[8,17,21],"tags":[182,73,250,184,153,48,249],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/10663"}],"collection":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/comments?post=10663"}],"version-history":[{"count":6,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/10663\/revisions"}],"predecessor-version":[{"id":10670,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/posts\/10663\/revisions\/10670"}],"wp:attachment":[{"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/media?parent=10663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/categories?post=10663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizsurvival.com\/wp-json\/wp\/v2\/tags?post=10663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}