{"id":10620,"date":"2016-08-10T09:22:26","date_gmt":"2016-08-10T14:22:26","guid":{"rendered":"http:\/\/smallbizsurvival.com\/?p=10620"},"modified":"2016-08-09T10:05:30","modified_gmt":"2016-08-09T15:05:30","slug":"seven-steps-to-a-small-business-tagline","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2016\/08\/seven-steps-to-a-small-business-tagline.html","title":{"rendered":"Seven Steps to a Small Business Tagline"},"content":{"rendered":"
\"Tagline

Photo shared by Megan Myrdal<\/p><\/div>\n

There are lots of ways to market<\/strong> your small business,\u00a0personal contacts, business cards, advertising, social media, or storytelling just to name a few.<\/p>\n

All of these and much more are done to create awareness, bring customers in the door and build your brand.<\/p>\n

One element of that effort needs to be your tagline<\/strong>. A tagline is the 5 to 7 words that says what makes your business unique.<\/p>\n

For those of us older than we may care to admit, we can remember \u201cLet your fingers to the walking\u201d (The Yellow Pages for the younger reader). Or what about \u201cCan you hear me now?\u201d brought to us by Verizon. Then there was Nike, \u201cJust do it.\u201d<\/p>\n

Each of these taglines became an embedded part of the company. It identifies them, it tells you what they stand for, and what they offer or makes them unique.<\/p>\n

So how do you come up with a great tagline?<\/strong><\/p>\n

Trial and error can get you there. However, these seven steps can get you there quicker without some of the guess work. There still may be some trial and error but it’s now done in a purposeful manner. So here are the steps:<\/p>\n