{"id":10557,"date":"2016-07-13T10:20:22","date_gmt":"2016-07-13T15:20:22","guid":{"rendered":"http:\/\/smallbizsurvival.com\/?p=10557"},"modified":"2016-07-06T10:32:19","modified_gmt":"2016-07-06T15:32:19","slug":"your-small-business-needs-a-sign","status":"publish","type":"post","link":"https:\/\/smallbizsurvival.com\/2016\/07\/your-small-business-needs-a-sign.html","title":{"rendered":"Your Small Business Needs a Sign"},"content":{"rendered":"
\"Sign

Photo by bjmccray, on Flickr<\/p><\/div>\n

\u201cIf you build it, they will come\u201d may work in the movies. But for small businesses, it is a myth.<\/p>\n

People will only come if they know you exist and they know where and how to find you<\/strong>.<\/p>\n

You would think that finding a business today is pretty easy given the mapping apps available and the mobile technology we carry with us. And yet, how many times have you walked or driven around trying to locate that store you were told was right here.<\/p>\n

This frustrating endeavor happens for several reasons. The most common of these reasons are, first, as a small business owner, we fail to check the online information about our business<\/strong>, including its location, to ensure it is correct. And we may forget to ensure to update that information when we move or simply to make sure nothing has changed.<\/p>\n

A second reason, however, why a business can\u2019t be located comes from one simple mistake, not having a sign out front that people can see or that can be read<\/strong>.<\/p>\n

Sometimes a zoning regulation, city code or property covenants might be a part of this issue.\u00a0 My daughter has lived in communities that have lots of trees and shrubs and that limit how high up signs can be located. I found it very frustrating to find the place I wanted in those towns. \u00a0If this is the case, you may want to discuss the issue with other business owners to determine if something could be done.<\/p>\n

When designing your sign, consider:<\/strong><\/p>\n